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Archive for the ‘SEO friendly web site design’ Category

The Organic Search Difference…SEO …

online marketers have largely embraced PPC (pay-per-click) as a part of their demand generation arsenal. But according to recent research ,organic search results in a 5.66 times higher conversion opportunity than that of paid search. The ultimate driver of organic search is unique, accessible, and high-quality content. And the easiest, most cost-effective way to create that content is through...

Posted by admin on December 30th, 2009

Tags: ORGANIC SEARCH, seo marketing

SEO Role in the buying process : Be found,Engage & Convert

Prospects use search engines through out the buying cycle : Research a problem or technology need Understand the value of ROI for a specific solution Learn about a vendors reputation Discover new solution vendors I may not be aware of Find peer discussions or reviews of products Discover technology problems I wasn’t aware of Find white papers, case studies or success stories Find the price...

Posted by admin on December 4th, 2009

Tags: SEO IN SALES CYCLE

B2B Marketing : BtoB magazine’s recent study ..

* Some 62% of B2B marketers said their primary goal would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention. * Online will constitute more than one-third (nearly 34%) of marketing budgets in 2009, B2B marketers said; that’s up from the nearly 27% cited for 2007. * Online areas that marketers plan to increase next year are website...

Posted by admin on December 4th, 2009

Tags: B2B MARKETING

So, Marketing Your Web site is …?

is an ongoing monthly iterative /cumulative process via … SEO & Search Marketing : Google PPC AD’s Great useful and relevant text Content SEO friendly web design & coding / programming web site usability On-page optimization Off-page optimization Link Building > reciprocal Email Marketing Advanced Keyword & competition Research Joint ventures with partner...

Posted by admin on November 22nd, 2009

Build Your Website …..

Build Your Website Around What Buyers/Prospects Want ! Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website. Providing the content your prospects want delivers results, says D M Scott, author of Cashing In with Content. “A Website visitor may actually come to view the...

Posted by admin on October 27th, 2009