* 85%++ of website traffic comes from a search engine
* As much as 60% of all sites are not properly optimized to rank high in the search engines, so optimizing your site puts it ahead of your competitors who don’t
* The ROI for SEO is very good in comparison with other marketing methods such as direct mail or banner ads
* 9 out of 10 web surfers visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month
* 62% of search engine users click on a search engine result within the first page, and a full 90% of search engine users click on a result within the first three pages of search results
* There is still a segment of users who think “industry leadership” is a component of what search engines use to rank search engine results, online marketers can use this perception to their advantage
* Only 10% of search engine users click on results beyond the third page
* 86% of search engine users report they feel organic listings are more relevant than paid listings
* 86% of search engine users report that they trust organic search results over paid results
> references: Search Engine User Behavior Study
