When you visit a Web site, do you ever wish that you could find a particular piece of information quickly on that site without having to dig deeper into the site ?

Or, are you ever confused to find as to what product or service that the site selling?

In such moments, you realize the “critical info ” that this site is missing.

But as a potential customer, you know about it - don’t you?

Okay, now put the shoe on the other foot so you’re now the Web site owner.

What do your customers wish they could find on your Web site?
What types of product / service information are they looking for?
What products or services do you sell that are difficult to find immediately ?

Talk to your customers! Find out from them what they’re looking for!
Make sure you have many ways to navigate your site with a site map .

Group products together in several different ways. But YOU don’t know
how your customers think.

TIP : Take the time to pick up the phone and call a few of your best clients .
You won’t be sorry you did.

1. Detailed specifications for your products and services. Price discounts offered , service packs..etc
2. Articles, PDF’s / white papers / FAQ’s to educate the customer about your product / service .
3. Interviews / view points from company executives, and clients.
4. Case studies showing how your product or service has benefiting customers.
5. Presentations of any research your company has done in your field.

• Does not ask you about your business
• Does not ask you any questions about your Search Engine Marketing and Optimization programs
• Begins the new design without discussing with you the goal of your website
• Begins the new design without discussing with you who your target audience is
• Puts visual impact ahead of the usability of the web site
• Recommends a Splash entry page (Search Engines cannot normally ‘see’ Splash pages. This is a dated feature that tends to put off site visitors – who will often simply leave the page (and the website) before it has had a chance to load)
• Recommends your entire site be in Flash (Search Engines cannot ‘see’ Flash pages)
• Recommends putting your site in Frames (Search Engines have great difficulty ‘seeing’ Frames pages – there are workarounds for using Frames but they are a costly retro-fit. A good designer will recommend using tables rather than Frames if you have your heart set on a Frames look)
• Does not realize that the <title>, <meta name=”description”>, and <meta name=”keywords”> tags should be different on every page

• How to optimize a website for Search Engines,
• How to design a website that will be user friendly for your target customers, and
• What you want to achieve with your website.