According to a recent study, more than 60% of web sites lack the proper web programming to be ranked properly by Internet search engines.

According to the  recent Front Page P R report, web sites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites. 

A proven SEO firm knows how to leverage keywords to improve search engine ranking as well as increase revenue from PPC AD programs. And it isn’t just the SEARCH ranking that should be focused on. Getting in the top 10 results is only half the battle.

What a company’s listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn’t convince customers to click through to a company’s web site, adjustments need to be made until they do.

SEO strategies execution TIPS .

 

 Buyers After Conducting Research & Comparison Phases Online

 If you are among the roughly eight in ten industrial suppliers who plan to revamp their web site this year, what steps can you take to convert web site visitors into customers ?

Contact us today for  your web site focus & conversion  analysis !

TIPS to increase web site $ALES Conversions !

When times are tough, it’s important  to maximize the return on your on line advertising. Whether you are using Google AdWords, banners, email campaigns, a dedicated landing page is the single most effective way to turn a click into a prospect.

When buying slows down, you need to focus more than ever on making sure that you are finding the prospects who are actually ready to buy and make sure that they are finding you on the search engines consistently .

optimize landing pages

A relevant landing page can easily double conversions versus sending clicks to the homepage, and testing your pages can increase conversions by 2 X more leads for every dollar you spend, something that’s sure to look good in tough times.

44% of clicks for B2B companies are directed to the homepage, not a special landing page..

Content will help in the  buying cycle

One great way to do this is to focus your offers on content that will appeal to someone who’s actually looking for a solution (versus thought-leadership and best-practices content, which can appeal to prospects who may one day have a need but are not currently looking to purchase your solutions ). Examples of this kind of content can include “Top 10 Questions to Ask a Potential Vendor”  , How To’s , white papers, buyers guides  and so on.

Appeal to the nervous buyer

A slow growth economy can mean more risk-averse buyers, which may lead to a tendency to go with “safe” solutions. This is fine for large established companies, but it means that newer companies need to do more than ever to reassure buyers and build trust.

Tactically, this means including in your web site case studies ,customer references, user reviews, expert opinions, awards, vertical customer references, relevant partnerships and other validation as part of your on line marketing.

The important role of search marketing ( SEO ) to reach The B-to-B Buyer !

The business audience is moving rapidly to the Web. A survey byWashingtonPost.com found that 77% of business decision-makers use the Web to find out about companies and new products and services that will help them solve their issues.

A study by Outsell Inc discovered that business end-users – buyers, decision-makers and specifiers – spend anywhere from 5 to 20+ hours a week searching for information; 79% of them rely on the Internet to fulfill their information needs.

And according to an ISM/Forrester survey 86% of respondents use the Internet to “shop around” for suppliers. (That term – “ shop around ” – illustrates what little control suppliers / service provider have in the buying cycle.)

Marketers may slow their marketing spending a bit, but they’re not turning away from search engine marketing ( SEO & PPC ), according to a new survey from SEMPO.

Radar Research, Inc., which oversaw SEMPO’s survey research, projects that the pace should pick up. Search engine marketing (SEM) could reach $26.1 billion by 2013 – up significantly from $13.4 billion in 2008.

I  think THE REASON for this forecast is , given the low-cost nature of ongoing monthly search engine marketing and metrics that can be assigned to campaigns. Marketers are seeking for something that’s affordable and gets results – whether that’s brand exposure, lead generation & or sales.

It’s clear from SEMPO’s annual surveys and other reports that marketers rely on search engine marketing to help their companies stay afloat. Sometimes that means engaging in natural search engine optimization  ( SEO ) or paid search ( pay per click ).such as GOOGLE ADWORDS , YAHOO & MSN paid serch.

The other encouraging news is worth noting is the fact that top executives are showing more interest in search engine marketing  ( SEO & PPC ) . They’re either encouraging it internally with budgets  &  or directly involved in their  Brand visibility strategy in some way.

88% of respondents believe blogs and social media have made communications more instantaneous because they encourage organizations to respond more quickly to criticism.

73% of respondents believed the emergence of blogs and social media had changed the way their organizations (or their client organizations) communicate.

More than 90% of respondents encourage the use of research to measure how blogs and social media are impacting their organizations, but only about one-third (39%) say their companies actually are conducting this measurement.