SEO Role in the buying process : Be found,Engage & Convert

Prospects use search engines through out the buying cycle :

Research a problem or technology need
Understand the value of ROI for a specific solution
Learn about a vendors reputation
Discover new solution vendors I may not be aware of
Find peer discussions or reviews of products
Discover technology problems I wasn’t aware of
Find white papers, case studies or success stories
Find the price of a specific product or service
Explore specific brands of technology products
Find information on a particular service or vendor
Find product reviews
Understand a product’s features or specifications

Source: Google / Tech Target : How IT Pros Search Online During Purchase Process

Tags: SEO IN SALES CYCLE

Posted by admin on December 4th, 2009

This entry was posted on Friday, December 4th, 2009 at 5:11 pm and is filed under Pay Per Click, SEO friendly web site design, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.