According to a recent study, more than 60% of web sites lack the proper web programming to be ranked properly by Internet search engines.

According to the  recent Front Page P R report, web sites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites. 

A proven SEO firm knows how to leverage keywords to improve search engine ranking as well as increase revenue from PPC AD programs. And it isn’t just the SEARCH ranking that should be focused on. Getting in the top 10 results is only half the battle.

What a company’s listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn’t convince customers to click through to a company’s web site, adjustments need to be made until they do.

SEO strategies execution TIPS .

 

 Buyers After Conducting Research & Comparison Phases Online

 If you are among the roughly eight in ten industrial suppliers who plan to revamp their web site this year, what steps can you take to convert web site visitors into customers ?

Contact us today for  your web site focus & conversion  analysis !

More web pages of useful & relavent content = more relavent search engine traffic

Here’s why:

Adding pages to your site is like putting out extra nets to catch relavent prospects.
Search engines see bigger web sites as more prestigious and reliable and useful.
The more content you have, the more reasons you give other sites, particularly bloggers, to link to your site spontaneously, without being asked.

Value to prospects

Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%) . Trends also have shown that more of the sales that result from search engines originated in organic search listings

Relevant and usefulness

Prospects also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid .

( emarketer . mkt sherpa . i prospect )

TIPS to increase web site $ALES Conversions !

• Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
• How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
• The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building newbusiness partnerships.
• The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top
four social media tools used by marketers, in that order.
• Social media tools marketers most want to learn about: Social book marking.

The top question marketers want answered is related to best practices and tactics. A sampling of some of those questions include:
• Which social media method has been the most successful overall and how have you used that method?
• How do I stand out while creating strategic partnerships with those in the same field?
• How can social media help to build our brand and reinforce our credibility among
consumers?
• Can using blogs, short videos, tweets and status updates help us market ourcore products, or do they just get in the way of our message?
• Is it true that social media marketing is better suited for branding than direct
response?

source : Social Media Marketing Industry Report . Stelzner . .

When times are tough, it’s important  to maximize the return on your on line advertising. Whether you are using Google AdWords, banners, email campaigns, a dedicated landing page is the single most effective way to turn a click into a prospect.

When buying slows down, you need to focus more than ever on making sure that you are finding the prospects who are actually ready to buy and make sure that they are finding you on the search engines consistently .

optimize landing pages

A relevant landing page can easily double conversions versus sending clicks to the homepage, and testing your pages can increase conversions by 2 X more leads for every dollar you spend, something that’s sure to look good in tough times.

44% of clicks for B2B companies are directed to the homepage, not a special landing page..

Content will help in the  buying cycle

One great way to do this is to focus your offers on content that will appeal to someone who’s actually looking for a solution (versus thought-leadership and best-practices content, which can appeal to prospects who may one day have a need but are not currently looking to purchase your solutions ). Examples of this kind of content can include “Top 10 Questions to Ask a Potential Vendor”  , How To’s , white papers, buyers guides  and so on.

Appeal to the nervous buyer

A slow growth economy can mean more risk-averse buyers, which may lead to a tendency to go with “safe” solutions. This is fine for large established companies, but it means that newer companies need to do more than ever to reassure buyers and build trust.

Tactically, this means including in your web site case studies ,customer references, user reviews, expert opinions, awards, vertical customer references, relevant partnerships and other validation as part of your on line marketing.

Few SEO tips for business blogs :