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How companies benefit by pay per Click (PPC) for lead generation ?

How companies benefit by pay per Click (PPC) for lead generation ? By pay per click, search engines basically give different companies an option of being able to retain a high position on the search engine results. When we search for a particular topic, product or service we see 10 ++ pages with at least 20 links on each one of them; however we more often than not go through the first few links...

Posted by Andy Alagappan on December 25th, 2014

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B2B and Industrial Marketing Strategies

B2B and Industrial Marketing Strategies The intense competition among the increasing number of companies manufacturing similar line of products and providing similar services has led to the requirement of BOTH off line and now ON-LINE B2B and Industrial marketing strategies. With the ever increasing number of companies which are manufacturing the raw materials for a the bigger companies, these...

Posted by Andy Alagappan on December 25th, 2014

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Why is Inbound marketing so popular?

Why is Inbound marketing so popular? While outbound marketing techniques have been quite successful and are still being used by many companies, the new inbound marketing techniques are gaining momentum and are gaining a lot of popularity due to their cost effectiveness and successful results. The reason why people are finding the inbound marketing techniques to be so effective is because the...

Posted by Andy Alagappan on December 25th, 2014

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Mobile Marketing for Businesses

Mobile Marketing for Businesses A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing...

Posted by Andy Alagappan on June 3rd, 2014

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PPC 101 : For Your inbound web based Leads Generation .

What PPC : Pay Per Click Can Do For Your Leads Generation ? Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser...

Posted by Andy Alagappan on April 6th, 2014

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