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Web site content tips for B2B web sites

Web site content for B2B web sites Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including: Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming...

Posted by admin on May 12th, 2012

B2B Social Media Marketing Tips

If you’re a B2B who does NOT overlook social media, but has yet to effectively incorporate social into your marketing strategy, here are 5 suggestions to get you started with social leveraging existing marketing strategies. If implemented effectively, your social media marketing can enhance other areas of your marketing budget. 1. Use social media to support your search optimization...

Posted by admin on February 14th, 2012

On line marketing stats !

Mobile Mobile ad spending will grow 47 percent in 2012, reaching $1.8 billion, according to eMarketer. Google projects that 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season 65% of high end device users report that they have used their device to find a business, and then made a purchase at that business in person. 70% of smartphone...

Posted by admin on November 17th, 2011

Creating an effective Social Media Strategy !

Social networking channels such as Twitter, LinkedIn and Facebook can prove as great tools when used for promoting a business. Make proper use of these tools in order to increase ranking and traffic of a website. Now the question is – how to create a proper and helpful Social Media Marketing (SMM) strategy? First of all, a businessman needs to: o Define objectives of the business o Describe...

Posted by admin on September 10th, 2011

Sharing Variety of useful Content Is the Key in blog & social media posts

In order to become or stay as a subject matter expert 1) The information of your posts should be useful and multimedia: a) Text Content b) Audio Opinions & Updates c) Photo Updates re Products d) Video Updates with Opinions and Product Information 2) Information should be connected in some way. For example start from the results that you achieved on a...

Posted by admin on August 27th, 2011

Tags: social media strategy