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It's not about
JUST BEING Online,
Its about
being FOUND Online |
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June 30th, 2009
According to a recent study, more than 60% of web sites lack the proper web programming to be ranked properly by Internet search engines.
According to the recent Front Page P R report, web sites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites.
A proven SEO firm knows how to leverage keywords to improve search engine ranking as well as increase revenue from PPC AD programs. And it isn’t just the SEARCH ranking that should be focused on. Getting in the top 10 results is only half the battle.
What a company’s listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn’t convince customers to click through to a company’s web site, adjustments need to be made until they do.
Posted in SEO : search engine optimisation, SEO friendly web site design | No Comments »
June 19th, 2009
Professional Internet services enable SMBs (SMB = Small andMedium Sized Business )and mid-market enterprises to capitalize on online marketing ( SEO & PPC SOCIAL MEDIA ), advertising and e-commerce sales tool benefits, resulting in greater return on investment for their marketing strategies and increased leads and revenue.
Yet most SMBs lack the time, technical expertise and Internet marketing skills to establish and maintain a professional Web presence on their own. The SMB sector represents a $154 billion market opportunity for professional Internet services in 2007, a 17 percent increase over 2006, according to Yankee Group (USA Market)
Web-hosting market revenue will rise from $4.4 billion in 2005 to $5.4 billion by 2010.
The web-based services market will grow from $2.9 billion in 2005 to $4.1 billion in 2010.
Online marketing and advertising spending will grow from $1.3 billion in 2005 to $9.3 billion in 2010.
Posted in SEO : search engine optimisation, SEO friendly web site design | No Comments »
May 31st, 2009
According to a joint study conducted recently by Thomas registry and Google, specific company web sites are one of the primary places industrial B2B buyers go to when looking for products and services online.As a result, suppliers are increasingly seeing the critical role an effective web site can play in driving sales. According to the joint study, 97 percent of buyers who researched or compared products online took one or more actions either online or offline (Table ). However, there still remains a glaring disconnect between what buyers hope to find when they visit a potential supplier’s web site and what suppliers actually provide.
Buyers After Conducting Research & Comparison Phases Online
If you are among the roughly eight in ten industrial suppliers who plan to revamp their web site this year, what steps can you take to convert web site visitors into customers ?
Contact us today for your web site focus & conversion analysis !
Posted in SEO : search engine optimisation, SEO friendly web site design | No Comments »
May 30th, 2009
The Web is becoming the hub of industrial marketing. Industrial marketers rely on their web sites to educate their customers, fill their sales pipeline and build brand loyalty,” according to SVM E BusinessSolutions’2009 Business Trends in Industrial Marketing Report. One key fact: 81% of industrial marketers will be enhancing their web sites in 2009.
Per SVM, the report results demonstrate that “…industrial marketers have embraced the Web as a marketing tool. Every manufacturer and distributor that participated in [the SVM] study has a web site, with 93% stating they have had a web site for three years or longer. When asked about the primary goals for their web site, most respondents listed the top objectives as follows > >
• Provide more or better product information – 87%
• Generate sales leads – 79%
• Build greater brand loyalty – 56%
• Enhance customer service – 51%
• Improve sales force productivity – 40%
To help achieve these goals, manufacturers and distributors have packed their web sites with features and capabilities that showcase their products and capabilities, as well as fill their sales pipeline by offering lead generation features that encourage prospects to take the next step…”
Posted in SEO friendly web site design | No Comments »
May 29th, 2009
Results compiled from a recent survey of 36 tech marketing vendors.
Brand vs. Lead Generation – The IDC survey indicates that B2B marketers have ranked demand generation significantly higher than awareness building for marketing initiatives. In good times, IDC has found that the rankings of demand generation and awareness building are equal.
The further that a marketing activity is distanced from the sales team, the deeper the cuts will be. IDC forecasts deep to moderate cuts in branding, big tent events, marketing strategy and product marketing but moderate increases in lead management and qualification and sales enablement.
Digital Marketing – IDC reports that digital marketing spend is over 9% of total marketing investment in 2008 and predicts that digital marketing will carve out the largest slice of marketing spend by 2010.
Sales Spend - Areas such as sales administration and outside sales will bear the brunt of cuts while sales enablement and insides sales are forecasted to see increased funding.
Sales investment in Lead Qualification and Demand Generation will increase by 20%+ in 2009.
Sybase is using the recession as an opportunity to assess all marketing programs, even the ’sacred cows’. Integrated programs are prioritized over one-off, standalone programs. Sybase’s media mix will favor online media such as SEM, social media and virtual events.
CDW has taken a very analytical approach in strategic target marketing and understanding customer behavior. From this, CDW has aligned the essential programs to the strategy and any outliers are subject to scrutiny and cost-cutting.
Be Proactive & Focused – Now more than ever, marketing needs to focus on success, minimize the noise and gain organizational buy-in.
Don’t be Misled by the Law of Averages – Although the overall marketing budget may be cut by a significant percentage, there usually is latitude to double down on the winners and cut out the losers with a more effective media mix.
( B2B Webinar )
Posted in SEO : search engine optimisation | No Comments »
May 27th, 2009
More web pages of useful & relavent content = more relavent search engine traffic
Here’s why:
Adding pages to your site is like putting out extra nets to catch relavent prospects.
Search engines see bigger web sites as more prestigious and reliable and useful.
The more content you have, the more reasons you give other sites, particularly bloggers, to link to your site spontaneously, without being asked.
Value to prospects
Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%) . Trends also have shown that more of the sales that result from search engines originated in organic search listings
Relevant and usefulness
Prospects also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid .
( emarketer . mkt sherpa . i prospect )
Posted in SEO : search engine optimisation | No Comments »
May 19th, 2009
TIPS to increase web site $ALES Conversions !
Create a list of things to check for a particular process related to your business’s topic. Eg: checklist for creating a web site, skin care survey.
Create an ebook of text transcripts of a related recent event. It can be a seminar, speech, class, interview, etc.
Publish dictionary of terms relating to your specific business industry or subject matter > in your Resources section.
Offer a live chat help feature were you can give your web site visitors advice on your business products & help select a product or service you offer .
Create ready-made plans for a particular project your target audience wants to accomplish. It could be business plans, healthy lifestyle plans, etc.
Offer printable, ready-made forms your visitors or customers would use regularly. It could be product category forms, etc.
Publish timely e-mail reports that contains new research discoveries, surveys, and statistics about your related industry.
Finally,Update your web site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness . No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
Posted in SEO : search engine optimisation, SEO friendly web site design | No Comments »
May 17th, 2009
Recent Coments from my Blog readers .
Finally someone who can write a good blog ! . This is the kind of information that is useful to those want to increase their SERP’s. I loved your post and will be telling others about it. Subscribing to your RSS feed now. Thanks !
Hey very nice blog!!
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Hi, I think your site is great! I learned some new and different things here. Rhonda
I have read a few of your posts and they are all interesting and informative…keep up the good work.
I like your post. Good stuff. Keep them coming  …
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more articles from you in the future.
I’ve got to figure out how to get my blog to look more professional like this one.
Organic Search Results Listings Great post. I’ve learned a lot from your blog so far. Thanks(lets be friends on twitter )
Posted in BLOG READERS COMENTS | No Comments »
May 17th, 2009
• Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
• How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
• The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building newbusiness partnerships.
• The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top
four social media tools used by marketers, in that order.
• Social media tools marketers most want to learn about: Social book marking.
The top question marketers want answered is related to best practices and tactics. A sampling of some of those questions include:
• Which social media method has been the most successful overall and how have you used that method?
• How do I stand out while creating strategic partnerships with those in the same field?
• How can social media help to build our brand and reinforce our credibility among
consumers?
• Can using blogs, short videos, tweets and status updates help us market ourcore products, or do they just get in the way of our message?
• Is it true that social media marketing is better suited for branding than direct
response?
source : Social Media Marketing Industry Report . Stelzner . .
Posted in SEO : search engine optimisation | No Comments »
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