Marketing guru, Seth Godin, very succinctly outlined the ubiquity of search marketing in a 2007 post titled, “Permission, Junk and Spam.” The general premise of Godin’s observation was that consumers were becoming less patient with interruption marketing and much more interested in embracing marketers that met them online with relevant products and services as the result of a proactive search. In Godin’s own words, “Junk turns into spam when you show up at my doorstep, when your noise intercepts my quiet.” Organic search is dependent upon consumers taking action (i.e., conducting an online search). A solid blogging strategy ensures that the content (and consequently, the product or service) a consumer is seeking is available and waiting for them when they type those high-impact keywords into Google.

This permission marketing dynamic means corporate blogging is the most effective way to fully leverage the power of organic search. Because organic search results are heavily dependent on the amount and frequency of content updates as well as the number of relevant keywords in your blog content, blogging is the perfect medium to increase your company’s results. Ultimately,
SEO (search engine optimization) success is primarily a content-driven strategy. By identifying the keywords and phrases that drive your business – and incorporating them appropriately into blog content – your search engine success begins.

Tags: BLOG, ORGANIC SEARCH

Tags: BLOG, ORGANIC SEARCH

This entry was posted on Wednesday, December 30th, 2009 at 10:07 pm and is filed under SEO : search engine optimisation, SEO friendly web site design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.