B2B Marketing : BtoB magazine’s recent study ..

* Some 62% of B2B marketers said their primary goal would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention.
* Online will constitute more than one-third (nearly 34%) of marketing budgets in 2009, B2B marketers said; that’s up from the nearly 27% cited for 2007.
* Online areas that marketers plan to increase next year are website development (74% of marketers said so); email (70%); search engine marketing (64%); video (40%); webcasting (39%); banners (36%); sponsorships (30%); and social media (26%).
* Rating ad agency partners’ willingness and ability to adapt programs according to marketing goals, 54% of B2B marketers said “OK” and 41% said “excellent.”
* Rating trade-media partners’ willingness and ability to tailor programs to fit marketing goals, nearly 66% said “OK” and 28% said “excellent.”
* Nearly 20% of B2B marketers say they are using social media as part of the marketing mix: Among them, 40% use them for customer feedback, 31% for market research, 29% for advertising, 27% as a sales channel.

Tags: B2B MARKETING

Posted by admin on December 4th, 2009

This entry was posted on Friday, December 4th, 2009 at 3:21 pm and is filed under Pay Per Click, SEO friendly web site design, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “B2B Marketing : BtoB magazine’s recent study ..”

1. Евстафий says:

   January 21, 2010 at 4:16 pm

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2. Kostya says:

   January 15, 2010 at 6:35 pm

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3. SuperMan says:

   January 12, 2010 at 3:25 am

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