is an ongoing monthly iterative /cumulative process via …

SEO & Search Marketing : Google PPC AD’s
Great useful and relevant text Content
SEO friendly web design & coding / programming
web site usability
On-page optimization
Off-page optimization
Link Building > reciprocal
Email Marketing
Advanced Keyword & competition Research
Joint ventures with partner sites
Blogging > testimonials , articles , tips = subject matter expert in your field
Micro-blogging > twitter
Off line marketing to drive traffic to your web site : print , radio , TV etc
Video Uploading & video optimisation & photo sharing
Pod casting
Press Releases
Online PR >> social media
Social Networking >> face book , blog , linkedin

FYI : Always work with and engage with a proven FULL TIME search marketing firm who have the EXPERIENCE & track record and have the full time QUALIFIED IT staff resources to manage & execute these campaigns ! (eg ) a 2 to 3 man jack of all trades outfit will use your web site as a Guinea pig to learn off and therby adding no long term value to your busness period !! ask for case studies & talk to their clients & check out their ” hyped up ” track record ! It is your business brand that’s at stake !