AN EXPERIENCED WEB MARKETING FIRM

Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter.

A solid web site design & navigation & usability captures your target market’s attention and makes it easy for them to understand what you do & engage with you .

Optimize your web site ( on going monthly process !! )- The easiest way to optimize your web site is to get PROVEN professional Search Engine Optimization (SEO) help, But , there are also steps you can take yourself.by Constantly Updating your content – Must Keep your web site fresh WITH TEXT CONTENT ! The best way to do this is to connect / link your web site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your web site. One great way to do this is by posting free articles and resources & testimonials every month in your web site.

Search engines love web sites that constantly refresh their text information.

If these steps are done correctly & monthly , you will be well on your way to gaining great on line exposure for your business brand for your key search phrases . A great on line web exposure means more qualified leads and clients and potential media attention!

Online transactions are an important source of revenue for smaller businesses. The Internet can extend the reach of a small business e commerce web site to a potentially global customer base, providing opportunities for increased revenue. This fact has not been lost on smaller businesses, two-thirds of which operate an online business, according to a recent survey by web host 1&1 Internet. However, with all the bad news related to privacy failures, consumers are growing wary of making online purchases.

Consider the following facts:

44 percent of consumers say they are less likely to trust a web
merchant with their personal information than they were a year ago according to a Yankee Group report;

36 percent of consumers surveyed by the Ponemon Institute said they would not use their credit or debit card to make a purchase with a web merchant they didn’t know

58 percent of consumers abandon their online shopping carts before finalizing a transaction, according to Marketing Sherpa

49 percent of consumers surveyed by Marketing Sherpa said that they abandoned their online shopping carts out of fear of identity theft, while 53 percent did so out of fear of sharing personal information online.

…a privacy policy can be an asset to your business helping to build trust and confidence.

The trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as was the case in years past, according to the Forrester Research report “US Interactive Marketing Forecast 2009 to 2014,” by Shar VanBoskirk.

“This cannibalization of traditional media will bring about a decline in overall advertising budgets & death to obsolete agencies.

She goes on to say that while ad budgets will decrease, marketing investments won’t, as any money saved by using cheaper interactive media will be put toward funding IT technology and staff, customer service and so on.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive pie. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $31 billion by 2014,” according to the report.

Natural organic search = SEO is the preferred option FOR GENERATIN QUALIFIED LEADS !

At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ?

Unless YOU are found within the first couple of pages of the search engine results [Top 20] and more preferably, within the top section of Page 1 [Top 10], the search visitors to your website are going to be very few and far between. And the sales and potential sales enquiries even less…..

All this sound familiar?

Good search positioning within the natural organic search results, should be the goal if you’re seeking long term, cost-effective website marketing and this can be achieved through carefully planned, search engine optimisation of your website. But , success with this SEO approach though does not happen overnight and requires understanding, patience and a time commitment on an ongoing monthly basis.

Once your web sites search position established , leads and business generated from natural search engine rankings are one of the best quality qualified leads as compared to other forms of advertising. And, among most market sectors, natural search engine /SEO listings tend to achieve far higher click through and conversion rates , resulting in an enhanced return on investment.

Visit us @ www.andyalagappan.com to get help & advise !

IT Buyers are very specific and consistent in what they require from a white paper

– Top components of a great white paper (in rank order):
o Tight abstract – keep to the point
o Minimal marketing – I am still learning
o Technology use case studies – what is everybody else doing?
o Product information and specifications – gotta have it
o Technical Diagrams – show me how
o Downloadable PDF versus digital format – let me read it on my time, please• Half of IT buyers would describe the white papers they come across most
often as ‘the right length.’ But what is it?
– 86% say to keep white papers under 10 pages with, 50% wanting even shorter ones at under 5 pages.
(InformationWeek Business)

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.

1. Economic recovery? 47% of B2B marketers are optimistic that the economy will recover in 2009. The expectations of better days ahead will mean a change in marketing objectives and the strategies required to achieve them for 2010.
2. Search marketing is generating the bulk of B2B leads.
3. B2B is ahead of B2C in the adoption of social media.
4. Understanding the complex sale is paramount to success.

68% of search engine users typically click on results on the first page and 92% of users do not click past the third page. [2007 JupiterResearch]

91% of all internet searches are conducted in Google, Yahoo or Bing (MSN).[2008 comScore]

73% of consumers use internet search engines on a regular basis to find products or services from a local business – more than any other type of media. [2008 Nielson/NetRatings]

Take away : your brand / web site needs to be seen &  be visible on page # 1 or # 2  in organic search for your key words and phrases for your business services in Google , Yahoo & Bing  ; if not you will loose potential business ..call us today for  consultations !

According to a recent study, more than 60% of web sites lack the proper web programming to be ranked properly by Internet search engines.

According to the  recent Front Page P R report, web sites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites. 

A proven SEO firm knows how to leverage keywords to improve search engine ranking as well as increase revenue from PPC AD programs. And it isn’t just the SEARCH ranking that should be focused on. Getting in the top 10 results is only half the battle.

What a company’s listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn’t convince customers to click through to a company’s web site, adjustments need to be made until they do.

SEO strategies execution TIPS .