AN EXPERIENCED WEB MARKETING FIRM

Search Engine Marketing: an area of internet marketing that seeks to promote web sites by increasing their visibility in search engine results pages. Search marketing includes Search Engine Optimization and Pay-Per-Click.

Search Engine Optimization (SEO): an on going process geared towards increasing website traffic from search engines via un-paid natural / organic left side search results.

Pay-Per-Click (PPC): A form of Internet advertising, in which the ad sponsor only has to pay for actual traffic to the website. These 4 line PPC AD’s appear on top and on right side on search engine results pages on Google , Yahoo & Bing etc

For more explanation and information regarding proven professional execution of these strategies & tactics please contact us today

If only other webmasters would do what you have done and build a really worthwhile site on the subject. Most of them load the pages with junk, but this is exactly what I was looking for – It’s not about JUST BEING Online, Its about being FOUND Online » Blog Archive » SEO/SEM =39% of all online advertising spending. Thank you from a very grateful Carrie Mason .12/4/09

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is an ongoing monthly iterative /cumulative process via …

SEO & Search Marketing : Google PPC AD’s
Great useful and relevant text Content
SEO friendly web design & coding / programming
web site usability
On-page optimization
Off-page optimization
Link Building > reciprocal
Email Marketing
Advanced Keyword & competition Research
Joint ventures with partner sites
Blogging > testimonials , articles , tips = subject matter expert in your field
Micro-blogging > twitter
Off line marketing to drive traffic to your web site : print , radio , TV etc
Video Uploading & video optimisation & photo sharing
Pod casting
Press Releases
Online PR >> social media
Social Networking >> face book , blog , linkedin

FYI : Always work with and engage with a proven FULL TIME search marketing firm who have the EXPERIENCE & track record and have the full time QUALIFIED IT staff resources to manage & execute these campaigns ! (eg ) a 2 to 3 man jack of all trades outfit will use your web site as a Guinea pig to learn off and therby adding no long term value to your busness period !! ask for case studies & talk to their clients & check out their ” hyped up ” track record ! It is your business brand that’s at stake !

Build Your Website Around What
Buyers/Prospects Want !

Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website.

Providing the content your prospects want delivers results, says D M Scott, author of Cashing In with Content. “A Website visitor may actually come to view the organization behind the site as a trusted resource, rather than just a place to spend spare time or dollars.”

According to a joint study by ThomasNet and Google, industrial buyers are “increasingly turning to the Internet when conducting a search for products and services.”

1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce web sites to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

3) Make arrangements to exchange coupons and do joint mailings with non-competing local businesses who serve the same clientele.

4) Write up a press release announcing your business news and updates etc and send it to local newspapers and local area chamber of commerce you service . Make sure your press releases shows your web site is listed clearly and it is a clickable link !

5) Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business. Promote your web site offline with such offers mentioned clearly in your web site .

6) Put up a professional properly coded web site and get it ranked in search engines. with a proven SEO Firm !Also , Blogs are very useful for many reasons & work a few social media sites such as ” linkedin ” ” twitter ” …etc . Update your web site & blog regularly , this is a must ! not an option !

7) Network, network, network ! Get into whatever groups are appropriate so people get to know you … Target your market(s) for cold/prospect/purchased calling. Networking @ such events such as chamber of commerce etc is far better than cold calling & most productive use of your time as well . go & Network, network, network !

BNI type networking groups is good for many people with local businesses – attend two meetings and see if it looks promising for you.

Know what differentiates you from the competition – what your product features to offer people. Connect with someone who can be a good source of referrals and visa versa – someone who is into markets you want to get into and visa versa.

Regards,

Andy Alagappan , COO Epromotionz

281.556.8319 ( cell : 281.570.5804 ….832-677-4620 )

www.andyalagappan.com
Proven Search Marketing Strategies ! & RESULTS !

It’s not about JUST BEING online, it’s about being FOUND online… if you just build IT ….No One Will Come !

Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter.

A solid web site design & navigation & usability captures your target market’s attention and makes it easy for them to understand what you do & engage with you .

Optimize your web site ( on going monthly process !! )- The easiest way to optimize your web site is to get PROVEN professional Search Engine Optimization (SEO) help, But , there are also steps you can take yourself.by Constantly Updating your content – Must Keep your web site fresh WITH TEXT CONTENT ! The best way to do this is to connect / link your web site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your web site. One great way to do this is by posting free articles and resources & testimonials every month in your web site.

Search engines love web sites that constantly refresh their text information.

If these steps are done correctly & monthly , you will be well on your way to gaining great on line exposure for your business brand for your key search phrases . A great on line web exposure means more qualified leads and clients and potential media attention!

Online transactions are an important source of revenue for smaller businesses. The Internet can extend the reach of a small business e commerce web site to a potentially global customer base, providing opportunities for increased revenue. This fact has not been lost on smaller businesses, two-thirds of which operate an online business, according to a recent survey by web host 1&1 Internet. However, with all the bad news related to privacy failures, consumers are growing wary of making online purchases.

Consider the following facts:

44 percent of consumers say they are less likely to trust a web
merchant with their personal information than they were a year ago according to a Yankee Group report;

36 percent of consumers surveyed by the Ponemon Institute said they would not use their credit or debit card to make a purchase with a web merchant they didn’t know

58 percent of consumers abandon their online shopping carts before finalizing a transaction, according to Marketing Sherpa

49 percent of consumers surveyed by Marketing Sherpa said that they abandoned their online shopping carts out of fear of identity theft, while 53 percent did so out of fear of sharing personal information online.

…a privacy policy can be an asset to your business helping to build trust and confidence.

According to the Forrester Research report ,display advertising is rebounding, after spending in the category dipped this year as recession-constrained marketers reallocated money to direct response media. But VanBoskirk says don’t count display advertising out. Including contextual listings and online video, the sector will grow at a CAGR of 17 percent to reach $17 billion by 2014.

The report says advertisers favor pay-per-click over impression-based display campaigns, with 58 percent going to PPC - and the trend is expected to continue. Rich media is also gaining traction, currently about one-third of display spend, rich media will grow to 45 percent by 2014 as marketers use more and pay a premium for rich media.

E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns being in vogue and to increased integration with social media sites.

According to the Forrester Research report , Social media campaigns are growing into an established part of the interactive ad mix as more companies embrace it — 64 percent of marketers already build social media applications and 22 percent more will by the end of 2009.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

So what’s causing the seismic shift in ad dollars from traditional media to interactive? The recession, consumer expectations of interactive and personalized brand relationships, declining print readership, maturation of the interactive ad industry as well as increases in social media use and mobile phones are all factors contributing to the shift.

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