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B2B small industrial business Marketing

A survey conducted by Marketing Sherpa supports the finding that 34% of small industrial marketers will increase their marketing budgets, compared to 21% of large companies. According to AD-Ology Research, 52% of all small industrial business owners surveyed agree with the statement “You can gain market share by marketing while your competitors are cutting back.” Several studies reveal that...

Posted by admin on October 31st, 2010

B2B Marketing . Industrial Marketing Houston.

The industrial buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each of these stages, buyers engage in different behaviors and use a wide variety of information sources to locate suppliers and support their buying decisions. Although the industrial buy cycle has been around for as long as...

Posted by admin on October 28th, 2010

Tags: B2B MARKETING, B2B Marketing Houston, Industrial Marketing, Industrial Marketing Houston

SEO + SOCIAL MEDIA MARKETING = Increased Traffic to Web Site

Increased Quality Traffic to your Web Site Increased search engine visibility ON SEARCH ENGINES like Google & Bing effectively drives quality traffic to your web site from high growth web properties. Social media marketing, along with SEO process , can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic from more traffic...

Posted by admin on October 23rd, 2010

Tags: internet marketing Houston, SOCIAL MEDIA MARKETING, Social media marketing Texas

Are Twitter Followers Better Than Facebook Fans?

Twitter more likely to induce advocacy and future purchases . Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s...

Posted by admin on September 20th, 2010

Tags: houston interactive marketing agency

Social networking sites’ impact on business is growing.

Social networking sites’ impact on business is growing. This year, 68% have become a fan or friend of a product, service, company, or group on a social networking site, compared with 57% last year, the study said. Social Media Up 230% Since 2007 . 43% visit multiple times per day. The love affair between Internet-connected Americans and social networks continues, with two-thirds claiming...

Posted by admin on August 29th, 2010