If you’re a B2B who does NOT overlook social media, but has yet to effectively incorporate social into your marketing strategy, here are 5 suggestions to get you started with social leveraging existing marketing strategies. If implemented effectively, your social media marketing can enhance other areas of your marketing budget.
1. Use social media to support your search optimization efforts (SEO). To this end, create a blog and integrate it with your website. Where appropriate, link to products on your website. When done well, these two marketing strategies support each other. Incorporate improved organic search rankings into your tracking metrics.
2. Create relevant content marketing. When implementing a social media marketing strategy, develop appropriate content. To ensure that you have sufficient content, plan your editorial calendar to include both unique and repurposed content with a new twist within social channels. Understand that using the same boring product information everywhere won’t cut it!
3. Incorporate contextually relevant call-to-action and related unique tracking codes. The bottom line is that it’s difficult to make a case for social media if you can’t show business results. To this end, it’s important to develop metrics that relate back to your business objectives at the point when you’re developing your overall marketing plans. Otherwise, you’ll have to make do with whatever you’re able to collect after the fact and the challenge is that social media can have an impact on soft issues that are outside of your regular tracking.
4. Add social sharing to your content. Cost-effectively extend the reach of your marketing by including social sharing buttons and related calls-to-action on your content. Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. The aim is to increase your reach via earned impressions.
source : marketo
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