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Archive for April, 2008

How SEO /Search ROI Stacks up against the others

Marketing Tactic Low Value Tactic Strongest Tactic Good ROI Hard To Gauge House Email Marketing 8% 25% 39% 8% Search Engine Optimization (SEO) 6% 18% 36% 21% Paid Search Marketing (PPC) 13% 16% 35% 9% Public Relations 11% 12% 28% 30% Direct Mail 27% 12% 27% 11% Online Banners, etc. 43% 3% 16% 13% Print...

Posted by admin on April 11th, 2008

Top 3 Mistakes: web site-ecommerce Conversion

There are many things that can negatively impact the experience a visitor has at a website. To improve conversion, a busines / merchant has to identify impediments and improve the customers purchasing experience. Some things to avoid include: 1. Requiring customers to register. You should never require customers to register in order to checkout. Doing so will frequently cause massive abandonment...

Posted by admin on April 11th, 2008

RUN AWAY if your web designer …

Does not ask you about your business Does not ask you any questions about your Search Engine Marketing and Optimization programs Begins the new design without discussing with you the goal of your website Begins the new design without discussing with you who your target audience is Puts visual impact ahead of the usability of the web site Recommends a Splash entry page (Search Engines cannot...

Posted by admin on April 11th, 2008

PPC : Paid search offers BIG advantages ….!

“Paid search offers advantages that other forms of advertising just can’t,” says Wehr / Oneupweb. “When integrated with a natural search engine optimization (SEO) campaign, and overall marketing plan, it will return more for every dollar spent.” According to the paper, as the amount of online advertising has steadily increased over the past decade, paid search advertising remains its...

Posted by admin on April 5th, 2008

2008

Sunday, January 20, 2008 Which converts better – organic search or paid search? Which converts better – organic search or paid search? The [WebSideStory ]study looks at traffic and conversion data from 20 business-to-consumer e-commerce sites during the first eight months of 2006. Paid search had a median order conversion rate of 3.4 percent, while organic search results produced a...

Posted by admin on April 1st, 2008