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Archive for April, 2008

Are you providing useful information on your web site ?

Types of information on your website? A blog is a great way to do this …read on .. Detailed specifications for your products and services. Price discounts offered , service packs..etc Articles, PDF’s / white papers / FAQ’s to educate the customer about your product / service . Interviews / view points from company executives, and clients. Case studies showing how...

Posted by Andy Alagappan on April 16th, 2008

Search marketing growth takes toll on print spending

“Small and midsize businesses are using search in place of newspaper and magazine advertising,” said Marissa Gluck, managing partner at Radar Research, which conducted the online survey of 867 search-engine advertisers and agencies in December and January. “We’re seeing a definite shift from print. That’s because [search is] efficient, and [advertisers] understand...

Posted by Andy Alagappan on April 12th, 2008

Must-have Web metrics

Business-to-business marketers have unique challenges when it comes to measuring the success of their Web site. Because it’s not as obvious as number of product sales, b-to-b marketers must look deeper into Web analytics data to derive conclusions about brand building, advertising effectiveness and prospect interest. The first step, as with all successful optimization strategies, is to...

Posted by Andy Alagappan on April 12th, 2008

Paid Search Has Been Recession-Proof

As the chart below indicates, during the last major economic downturn which began in September of 2001, traditional ad spending fell 10 percent in the overall US ad market according to AdAge. Paid Search advertising grew more than 175 percent that year. And in 2002 as the economy made a slow but steady recovery, traditional ad spending rose a modest 4 percent while Paid Search grew an additional...

Posted by Andy Alagappan on April 12th, 2008

Our list of on line marketing we find highly effective: For businesses of all sizes

· Web Site re designs—Make your web site more compelling and maximize it for strong conversions, by helping prospects find quickly what they want, piquing their interest and having strong calls to action & compelling landing pages. Industry research has shown that a very high percentage of business web sites in numerous industries fail to achieve core objectives. · E-mail...

Posted by Andy Alagappan on April 11th, 2008