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Where is your site???
In Search Engine Rankings...
On Google, Yahoo, Bing, AOL...
It's not about Just Being Online,
Its about being FOUND Online

How SEO /Search ROI Stacks up against the others

Marketing
Tactic

Low Value Tactic

Strongest
Tactic

Good
ROI

Hard To Gauge

House Email Marketing

8%

25%

39%

8%

Search Engine Optimization (SEO)

6%

18%

36%

21%

Paid Search Marketing (PPC)

13%

16%

35%

9%

Public Relations

11%

12%

28%

30%

Direct Mail

27%

12%

27%

11%

Online Banners, etc.

43%

3%

16%

13%

Print Advertising

35%

4%

13%

29%

Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide

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Posted by admin on April 11th, 2008

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