How SEO /Search ROI Stacks up against the others
| Marketing Tactic |
Low Value Tactic |
Strongest |
Good |
Hard To Gauge |
| House Email Marketing |
8% |
25% |
39% |
8% |
| Search Engine Optimization (SEO) |
6% |
18% |
36% |
21% |
| Paid Search Marketing (PPC) |
13% |
16% |
35% |
9% |
| Public Relations |
11% |
12% |
28% |
30% |
| Direct Mail |
27% |
12% |
27% |
11% |
| Online Banners, etc. |
43% |
3% |
16% |
13% |
| Print Advertising |
35% |
4% |
13% |
29% |
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide
