AN EXPERIENCED WEB MARKETING FIRM

A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine percent of respondents don’t currently use paid search marketing, and of those, 90% have never even tried!

Despite the low participation among small businesses, they still see the value. In fact, 86% of the small business owners surveyed said that they could be missing out on oppotunities to grow their business, while three in four believed prospective customers could be searching online for the type of service their business offers.

The primary concerns most cited by the surveyed group included cost, time and compexity as major hurdles to conducting search marketing campaigns for their business. Other interesting statistics include:

• Nearly nine in 10 (89 percent) feared keywords may become too expensive.
• Eighty-one percent questioned if paid search marketing is the best use of their marketing budgets.
• One quarter of respondents believe paid search marketing is too complex.
• Twenty-one percent thought it would be too time-consuming.
• Thirty-five percent felt they would need an proven search marketing agency to help set up a search marketing campaign.

Redwood City, Calif.—Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year, with a particular focus on programs that yield a high return on investment, such as e-mail and search marketing.According to the “2009 Marketing Outlook” survey released by e-mail marketing solutions company StrongMail Systems, 51% of the nearly 1,000 global business leaders polled plan to increase their marketing budgets in 2009 with an emphasis on high-ROI campaigns.

Of those, 73% will bolster e-mail marketing programs, while 44% will add dollars to their search marketing campaigns. ( SEO & PPC ) Spending cuts will come in advertising (indicated by 29% of respondents) and trade shows (19%).

The online survey polled 949 marketing, IT, e-commerce, sales and executive management representatives in a wide range of industries, 90% of which are U.S.-based. It was conducted this month. —C Hosford

SEO = SEARCH ENGINE OPTIMISATION

PPC = PAY PER CLICK AD’s (eg ) google adwords

How clients BUY : 2009 Report ,  we asked 200 buyers of professional services about the role the web plays in the purchasing process.How important is a service provider’s website? Very! And, it has gained influence since 2005…

• 58% of buyers indicate they are “very” or “somewhat likely” to identify and learn more about service providers from their website.
• 80% of buyers indicate that they typically visit the service provider’s website before buying.
• 83% of buyers report that the website holds at least “some influence” over their decision to engage in an initial discussion with that service provider (a significant increase from only 69% in 2005).
• 74% of buyers said that the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider (a significant increase from only 51% in 2005).

With 80% of buyers visiting your site before deciding whether or not to contact you, and with websites greatly growing in influence since 2005 as to whether a prospect calls you or ultimately buys from you, the importance of your website cannot be overstated.

Think of your website as the hub for your marketing and thought leadership activities. No matter what marketing you are doing—direct mail, email, referral generation, PR, cold calling, etc.—it is driving buyers to your website.

Your website is the portal clients and prospects are using to learn more about your services, register for events, read articles and research, sign up for a newsletter, download a white paper, etc. It is the place they go to form an impression of you and interact with your brand.

Overall, your website can serve to:

1. Establish that you are professional: through professional design, writing, and arrangement of content.
2. Establish that you are worthy of consideration: through an overview of your services, your client list, biographies of your professionals, and case studies that show how you have helped clients and delivered on your promises to do what you said you would.
3. Establish yourself as a thought leader: through articles, tools, publications, videos, and other resources to help build credibility, reliability, and trust—all essential elements necessary to win clients.

Marketing is a multi-step process and the first step 80% of buyers are making is to visit your website. What Will these potential buyers like what they see and be interested enough to pick up the phone to start a discussion with you? Or, will they move on to your competitor’s site and offerings?  ( Source E Stritch.GM )

eMC: I understand that you use a combination of organic and paid search. Can you offer some examples about how you use this?

RVV: We have found that paid search can act as a hook that informs visitors of the opportunity to buy. However, not all shoppers are prepared to purchase at the first point of contact. A percentage of shoppers resume their searches some time later and then opt to travel down the organic path to our corporate Web site, where they finally make a purchase.

eMC: How has using search engine marketing and optimization effectively improved your business? Do you have any ROI numbers you can share?

RVV: SEM has allowed us to capture a large percentage of branded searches for our products and take that business direct. Direct online sales delivers an average gross return of more than five-to-one revenue to ad spend. Few, if any, marketing programs are that profitable. ( source eMC interview with Trend Micro )

reach the customers…

good style, good graphs, good colors, great content, in the 1 to 10 scale i give you a 11, nice job, hope come back soon…

Hey!! I am thoroughly impressed with your knowledge of Organic Seo. Your insights into this article about Organic Seo was well worth the the time to read it. I thank you for posting such awesome information. Signed Amanda Kelly

top search engine rankings…

if you’d like to ask some one else how much they like this post i think the answer is goingto be.. very much, an original blog… ldea.info/seo/

blogs related to Web Promotion

I was searching for blogs related to Web Promotion and specifically seo doorway and I found your related blog.

seo companies…

Great article! I always love reading the content up this website. Keep up the great work….

Good job of research. Thanks for the informative post.

…must have web metrics

Thanks, that’s a really useful post,book marking this blog for sure!

Good info on use the Web to reach customers. Thanks.

The http://www.seohoustonblog.com is amazing site, respect, owner.

Thanks for the information, love it….

Nice post, you got some good points there – thank you. ..from China

Good info on PPC : Paid search offers BIG advantages ….!. Thanks.

I was searching for blogs related to Web Promotion and specifically search engine marketing service and I found your related blog….

Hey!Every other blog I have read about Marketing Firm, has been lacking in information. Your insight into Marketing Firm is sooooo much better than anything else I have read. Thanks Megan…..

I found your site on faves.com bookmarking site.. I like it ..gave it a fave for you..ill be checking back later….

You relly know your stuff!

Hello webmaster been surfing the net for Organic Seo and found your blog reg When you visit a Web site, do you ever wish…. ?. You relly know your stuff! I\’d like to see more posts here. Will definitely bookmark this one and come back………….

Pay Per Click Search

Hello I was browsing Internet searching for Pay Per Click Search and your blog regarding Paid Search Has Been Recession-Proof came my way. Very interesting! You really do know your thing! I\’m gonna bookmark you and come back in a few to see your new posting! Looking forward to! Cheers!

web designer

Just came across your post RUN AWAY if your web designer …, and have to say its very nice piece of information. Great Job.

Just came across your post How SEO /Search ROI Stacks up against the others, and have to say its very nice piece of information. Great Job.