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Archive for 2008

SEO scams to avoid !!

Monday, July 7th, 2008
SEO scams

Automatic Software
Free or paid Website Submitters

Free or paid Pagerank Submitters

SEO theories & secrets ‘How to’

How to be number 1 on Google Ebooks

SPAM emaillists and bulk email submitters

only PPC service

Doing business with Companies that don’t offer hard proofs / case studies

Doing business with Companies that don’t offer honest testimonials

Doing business with SEO Companies that don’t rank on page one themselves

Doing business with SEO Companies that charge you lots for for optimization of only 5 keywords

Focus on a Company that offers ” proven ” results , proven case studies & see if their own web site is ranked on page one in google , yahoo & MSN and track record . And , not JUST vague sales pitch  / HYPE and baseless free SEO advise with NO proven track record . Your business needs facts, no speculations ! Ask ,how many full time SEO /PPC  in house staff they employ ?



search engine marketing : benefits

Sunday, June 15th, 2008

 Sustainable  on going value  of  search engine optimisation !

     
Increased FOCUSED web site traffic
 
     
Increased MEASURABLE QUALIFIED
leads = sales
 
     
REACH A Wider target market - global market
 
     
Lowest marketing costs per lead
 
     
Dominate your competition by Brand Visibility
 
     
Be SEEN in right target markets for your services

Importance of web strategy in a slowing economy !

Sunday, June 1st, 2008
Internet  marketing strategy in a slowing economy !
 
A recent  survey found that there was confidence amongst the 800 small businesses that were polled. 70% of the respondents did not expect a decline in revenue over the next year. In fact, about 35% expected more revenue!  See how they expect to get that added revenue.

Given the projected slowdown  , the US Federal government is investing $117 billion through tax rebates at a time when one would normally would be saving. Can( SMB’s ) businesses learn from this ? Absolutely!

For well-positioned companies, an economic recession should not initiate marketing rollbacks, but rather an aggressive increase in marketing spending to achieve superior business performance according to Penn State’s Smeal College of Business.

First of all ,You have to get your name out there and do it consistently . 24/7 Brand awareness is key, more so during a slowdown. A good web SEO & PPC strategy now will to help you accomplish more with less 24/7. This is what the small businesses are planning to do. Topping the list of technologies that the small businesses said they will most likely invest in next year are website design (53%), SEO (43%), and email marketing (41%).

Website design& resedign  is like remodeling . Aside from a fresh coat of paint, you want an uncluttered look to make people comfortable while they shop. They should know who you are and what unique value proposition you offer. Your value should be easy to find, in logical places and customers should not have to go through hoops to find what they are seeking. Need to implement a web usability strategy  !

SEO = search engine optimisation & PPC = pay per click is  like taking that remodeled store and locating it on a busy intersection. The location conveys the name of the store and what you sell & attracts the right targeted clientele.

Email marketing is like having special promotions for special market segments. The message is different to these your various  niche segments.

We believe this is how the small businesses expect to grow sales. Do you have a web strategy? call us !

survey source : Register.com

use the Web to reach customers

Sunday, June 1st, 2008

 Companies use the Web to reach customers throughout the decision-making process. In 2010 respondents expect a majority of their customers to discover new products or services online and a third to purchase goods there. A majority of the respondents also expect their companies to be getting 10 percent or more of their sales from online channels in 2010—twice as many companies as have hit that mark today. These expectations appear to be driving plans for future spending, at least in some areas.

In addition to established online tools such as e-mail, information-rich Web sites, and display advertising, survey respondents show a lot of interest in the interactive and collaborative technologies collectively known as Web 2.0 for advertising, product development, and customer service.

 

Blogs (short for Web logs) are online journals or subject matter posts hosted on a Web site.

Online games include both games played on dedicated game consoles that can be networked and “massively multiplayer” games, which involve thousands of people who interact simultaneously through personal avatars in online worlds that exist independently of any single player’s activity.

Podcasts are audio or video recordings—a multimedia form of a blog or other content. They are often distributed through aggregators, such as iTunes.

Social networks allow members of specific sites to learn about other members’ skills, talents, knowledge, or preferences. Commercial examples include Facebook and MySpace. Some companies use such systems internally to help identify experts.

Virtual worlds, such as Second Life, are highly social, three-dimensional online environments shaped by users who interact with and receive instant feedback from other users through the use of avatars.

Web services are software systems that make it easier for different systems to communicate with each other automatically to pass information or conduct transactions. A retailer and supplier, for example, might use Web services to communicate over the public Internet and automatically update each other’s inventory systems.

Widgets are programs that allow access from users’ desktops to Web-based content.

Wikis, such as Wikipedia, are systems for collaborative publishing. They allow many authors to contribute to an online document or discussion.

McKinsey survey Sept 2007

call us to implement web 2.0 strategy !

Top 3 benefits of organic search rankings via keyword phrases

Thursday, May 22nd, 2008

organic search rankings

 
Page 1 or 2nd  search-engine rankings mean: Your Competition will be weaker for the phrases you have identified along side your site content & usability so you can  climb to the top of search engine rankings for your particular choice of your key word phrase.

 

Higher click thru conversion rates: Since you are using the actual key word phrase your prospects  are searching for, the website traffic you get is highly targeted. Prospects who come to you in this manner are more likely to click the ‘Buy Now’ or ” request free reports etc ” button . 

Increased page views : Since you will be using many keyword phrases, you will build up several streams of low-volume targeted prospects. These increased page views will increase your search engine traffic.

 

Andy Alagappan
COO & VP marketing & business development USA , Epromotionz
Off : 281-556-8319 , 281-570-5804 - cell

www.SEOhoustonweb.com

 >Top Rated SEO Firm : OVER 1000 +SEO projects done!

we also manage over $3.9 million of our clients PPC campaign monthly budgets !

It’s not about JUST BEING online, it’s about being FOUND online…

www.SMBwebdemo.com   >1-STOP > Hundreds of custom web projects done !

When you visit a Web site, do you ever wish…. ?

Monday, May 5th, 2008

When you visit a Web site, do you ever wish that you could find a particular piece of information quickly on that site without having to dig deeper into the site ?

Or, are you ever confused to find as to what product or service that the site selling?

In such moments, you realize the “critical info ” that this site is missing.

But as a potential customer, you know about it - don’t you?

Okay, now put the shoe on the other foot so you’re now the Web site owner.

What do your customers wish they could find on your Web site?
What types of product / service information are they looking for?
What products or services do you sell that are difficult to find immediately ?

Talk to your customers! Find out from them what they’re looking for!
Make sure you have many ways to navigate your site with a site map .

Group products together in several different ways. But YOU don’t know
how your customers think.

TIP : Take the time to pick up the phone and call a few of your best clients .
You won’t be sorry you did.

Are you providing useful information on your web site ?

Wednesday, April 16th, 2008

Types of information on your website? A blog is a great way to do this …read on ..
  1. Detailed specifications for your products and services. Price discounts offered , service packs..etc
  2. Articles, PDF’s / white papers / FAQ’s to educate the customer about your product / service .
  3. Interviews / view points from company executives, and clients.
  4. Case studies showing how your product or service has benefiting customers.
  5. Presentations of any research your company has done in your field.
Ask .”Can my target customers benefit more with useful & timely information about our products, & our industry ? If you answered, “Yes,” then start providing some information as out lined above now.

What will be the on going benefit /result? A useful web site WILL increases sales !

When your web site helps your customer, the customer is more likely to believe in your product or service .

Andy Alagappan
COO & VP marketing & business development USA , The Graphics Co (Epromotionz LLC)
Off : 281-556-8319 , 281-570-5804 - cell

www.SEOhoustonweb.com

>Top Rated SEO Firm : OVER 1000 +SEO projects done!

Search marketing growth takes toll on print spending

Saturday, April 12th, 2008

“Small and midsize businesses are using search in place of newspaper and magazine advertising,” said Marissa Gluck, managing partner at Radar Research, which conducted the online survey of 867 search-engine advertisers and agencies in December and January. “We’re seeing a definite shift from print. That’s because [search is] efficient, and [advertisers] understand what they are getting for their money.”

Gluck said search’s edge is attributable to its efficiency and easy-to-track ROI. “Advertisers are really looking for efficiency and they want to mitigate risk; and search engine marketing fulfills both of those because you only pay for those [online users] who click.”

The North American search marketing industry grew overall from $9.4 billion in 2006 to $12.2 billion last year, exceeding SEMPO’s earlier projections of $11.5 billion.

This year, it predicts spending will reach $15.7 billion.

An overwhelming majority of dollars spent in 2007 (87.4%) was captured by paid placement, while organic SEO garnered 10.5%. Technology investment nabbed 1.4% of spending, and paid inclusion, 0.07%.

Nine of 10 advertisers (89%) said they use SEO. More than half (56%) said they expected to spend more on organic search this year compared with last year.

( source btobonline)

 

Must-have Web metrics

Saturday, April 12th, 2008

Business-to-business marketers have unique challenges when it comes to measuring the success of their Web site. Because it’s not as obvious as number of product sales, b-to-b marketers must look deeper into Web analytics data to derive conclusions about brand building, advertising effectiveness and prospect interest.

The first step, as with all successful optimization strategies, is to define your goals. Are you trying to drive Web site visitors to ask for a quote? Register for membership? Complete a request form? Pick up the phone? This event is the “desired action,” and you will want to measure traffic to this action and all of the components of your site that lead visitors to take this action.

The next steps are testing and optimizing. Do more visitors click through to the desired action when the link is in the top-right corner of the site or in the left-side bar? Which is more effective—text links, buttons or clickable pictures? This process is vital to the success of your Web site.

It’s also important to combine online ad data with Web analytics data to get a sense of how and why visitors are coming to your site. Pulling in information from search marketing campaigns allows b-to-b marketers to better understand what visitors searched for to find their site and what text-based ads elicited the highest click-through and conversion (action) rates. In turn, these data can help marketers optimize their sites with language that resonates with their target audiences and customize their home pages with links that are most important to their visitors.

The same is true for banner ads and e-mail. Monitoring the effectiveness of banner ads, e-mail and search campaigns to drive visitors to the desired action can help marketers more effectively allocate advertising budgets.

Finally, brand exposure and customer activity can be measured by number of page views and length of time spent on the Web site.  ( source : target media )

Paid Search Has Been Recession-Proof

Saturday, April 12th, 2008

As the chart below indicates, during the last major
economic downturn which began in September of
2001, traditional ad spending fell 10 percent in the
overall US ad market according to AdAge. Paid Search
advertising grew more than 175 percent that year. And in
2002 as the economy made a slow but steady recovery,
traditional ad spending rose a modest 4 percent while
Paid Search grew an additional 210 percent.

 
US Paid Search Advertising Spending
Growth, 2001-2007
(% CHANGE)
2001 175.3%
2002 210.5%
2003 174.3%
2004 51.4%
2005 33.5%
2006 32.2%
2007 26.8%
Source: eMarketer, Jan. 2008
 
 
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