Reduce Cart Abandonment and Increase Online Profits

Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted and distressed, lose interest, leave the site, or simply shop and research at another online store. The result is a huge lost revenue opportunity.

*According to Forrester Research, the average shopping cart abandonment rate among online retailers is 36 percent.
*38 percent of online users do not buy online because they have to register with a site before purchasing. (source: Forrester)
*Online customers return to a site an average of three times before making a purchase.
*A study conducted by PayPal and comScore found that 45% of online shoppers had abandoned carts more than once over a three week period, leaving behind baskets worth an average of $109.
*Forrester’s Online Retail Checkout report showed 39% of online non-buyers didn’t purchase online because they thought “returns would be a hassle.” Talk to us re web usability & conversion advise . visit smbwebdemo.com

Tags: E COMMERCE WEB SITES

Posted by admin on January 8th, 2010

This entry was posted on Friday, January 8th, 2010 at 7:18 pm and is filed under Pay Per Click, SEO friendly web site design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.