SEO . PPC . Blended search trends

Jupiter’s recent study confirmed what we all suspected: search engine users click specialized content within general search results more than they do within vertical search results.

* 36% click “news” results within blended search results
* Only 17% click a “news” result after conducting a news-specific search
* 31% click “image” results within blended search results
* Only 26% click an “image” result after conducting an image-specific search
* 17% click “video” results within blended search results
* Only 10% click a “video” result after conducting a video-specific search

Images are the most clicked type of result after a vertical-specific search, but news items are the most clicked type of result within blended search results. Even in blended search images are the number two choice. With 36 percent clicking news and 31 percent clicking images this is a huge PR opportunity.

“Marketers have a great opportunity to claim more search shelf space by optimizing their news, image, and video assets, Blended search increases a marketers’ available inventory and their chances of being found amongst the clutter,” iprospect

Tags: blended search results, houston seo, seo houston, seo texas

Posted by admin on May 2nd, 2010

This entry was posted on Sunday, May 2nd, 2010 at 5:29 pm and is filed under Pay Per Click, Search Engine Optimization, Search Marketing Tips, SEO friendly web site design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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