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Archive for the ‘Pay Per Click’ Category

Local Area off line & on line Marketing Tips

1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link ! 2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce...

Posted by admin on October 19th, 2009

web site marketing / search engine marketing

Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter. A solid...

Posted by admin on October 14th, 2009

more “on line marketing” options !

According to the Forrester Research report ,display advertising is rebounding, after spending in the category dipped this year as recession-constrained marketers reallocated money to direct response media. But VanBoskirk says don’t count display advertising out. Including contextual listings and online video, the sector will grow at a CAGR of 17 percent to reach $17 billion by 2014. The...

Posted by admin on October 7th, 2009

Search marketing is generating the bulk of B2B leads !

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever. 1. Economic recovery? 47% of B2B marketers are optimistic that...

Posted by admin on September 28th, 2009

SEO/SEM =39% of all online advertising spending

Forrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all advertising on the Web is currently related to search. To break it down even further, here’s where those search related dollars are going: Paid Search Ads (PPC) –...

Posted by admin on September 4th, 2009