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Archive for the ‘Pay Per Click’ Category

B2B Marketing : BtoB magazine’s recent study ..

* Some 62% of B2B marketers said their primary goal would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention. * Online will constitute more than one-third (nearly 34%) of marketing budgets in 2009, B2B marketers said; that’s up from the nearly 27% cited for 2007. * Online areas that marketers plan to increase next year are website...

Posted by admin on December 4th, 2009

Tags: B2B MARKETING

Marketers Plan 2010 Increases in Social Media & SEO

Three-fourths of marketers are planning to increase their outreach to social media in 2010, while roughly half intend to up their efforts in each of the following: SEO, email marketing, and virtual events/environments, according to recent research by Unisfair. Other survey findings: * Lead generation and customer retention/engagement are the most critical objectives for marketers today, with...

Posted by admin on December 4th, 2009

Tags: SEO, SOCIAL MEDIA MARKETING

Search Marketing !

Search Engine Marketing: an area of internet marketing that seeks to promote web sites by increasing their visibility in search engine results pages. Search marketing includes Search Engine Optimization and Pay-Per-Click. Search Engine Optimization (SEO): an on going process geared towards increasing website traffic from search engines via un-paid natural / organic left side search results....

Posted by admin on November 26th, 2009

Tags: internet marketing, search engine marketing strategy

So, Marketing Your Web site is …?

is an ongoing monthly iterative /cumulative process via … SEO & Search Marketing : Google PPC AD’s Great useful and relevant text Content SEO friendly web design & coding / programming web site usability On-page optimization Off-page optimization Link Building > reciprocal Email Marketing Advanced Keyword & competition Research Joint ventures with partner...

Posted by admin on November 22nd, 2009

Local Area off line & on line Marketing Tips

1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link ! 2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce...

Posted by admin on October 19th, 2009