AN EXPERIENCED WEB MARKETING FIRM

1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce web sites to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

3) Make arrangements to exchange coupons and do joint mailings with non-competing local businesses who serve the same clientele.

4) Write up a press release announcing your business news and updates etc and send it to local newspapers and local area chamber of commerce you service . Make sure your press releases shows your web site is listed clearly and it is a clickable link !

5) Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business. Promote your web site offline with such offers mentioned clearly in your web site .

6) Put up a professional properly coded web site and get it ranked in search engines. with a proven SEO Firm !Also , Blogs are very useful for many reasons & work a few social media sites such as ” linkedin ” ” twitter ” …etc . Update your web site & blog regularly , this is a must ! not an option !

7) Network, network, network ! Get into whatever groups are appropriate so people get to know you … Target your market(s) for cold/prospect/purchased calling. Networking @ such events such as chamber of commerce etc is far better than cold calling & most productive use of your time as well . go & Network, network, network !

BNI type networking groups is good for many people with local businesses – attend two meetings and see if it looks promising for you.

Know what differentiates you from the competition – what your product features to offer people. Connect with someone who can be a good source of referrals and visa versa – someone who is into markets you want to get into and visa versa.

Regards,

Andy Alagappan , COO Epromotionz

281.556.8319 ( cell : 281.570.5804 ….832-677-4620 )

www.andyalagappan.com
Proven Search Marketing Strategies ! & RESULTS !

It’s not about JUST BEING online, it’s about being FOUND online… if you just build IT ….No One Will Come !

Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter.

A solid web site design & navigation & usability captures your target market’s attention and makes it easy for them to understand what you do & engage with you .

Optimize your web site ( on going monthly process !! )- The easiest way to optimize your web site is to get PROVEN professional Search Engine Optimization (SEO) help, But , there are also steps you can take yourself.by Constantly Updating your content – Must Keep your web site fresh WITH TEXT CONTENT ! The best way to do this is to connect / link your web site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your web site. One great way to do this is by posting free articles and resources & testimonials every month in your web site.

Search engines love web sites that constantly refresh their text information.

If these steps are done correctly & monthly , you will be well on your way to gaining great on line exposure for your business brand for your key search phrases . A great on line web exposure means more qualified leads and clients and potential media attention!

According to the Forrester Research report ,display advertising is rebounding, after spending in the category dipped this year as recession-constrained marketers reallocated money to direct response media. But VanBoskirk says don’t count display advertising out. Including contextual listings and online video, the sector will grow at a CAGR of 17 percent to reach $17 billion by 2014.

The report says advertisers favor pay-per-click over impression-based display campaigns, with 58 percent going to PPC - and the trend is expected to continue. Rich media is also gaining traction, currently about one-third of display spend, rich media will grow to 45 percent by 2014 as marketers use more and pay a premium for rich media.

E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns being in vogue and to increased integration with social media sites.

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.

1. Economic recovery? 47% of B2B marketers are optimistic that the economy will recover in 2009. The expectations of better days ahead will mean a change in marketing objectives and the strategies required to achieve them for 2010.
2. Search marketing is generating the bulk of B2B leads.
3. B2B is ahead of B2C in the adoption of social media.
4. Understanding the complex sale is paramount to success.

Forrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all advertising on the Web is currently related to search. To break it down even further, here’s where those search related dollars are going:

Paid Search Ads (PPC) – 51%
PPC Management Fees – 12%
Organic Optimization Fees – 11%
Other – 11%
Contextual Ads (PPC) – 10%
Paid Inclusion – 6%

Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC.)

68% of search engine users typically click on results on the first page and 92% of users do not click past the third page. [2007 JupiterResearch]

91% of all internet searches are conducted in Google, Yahoo or Bing (MSN).[2008 comScore]

73% of consumers use internet search engines on a regular basis to find products or services from a local business – more than any other type of media. [2008 Nielson/NetRatings]

Take away : your brand / web site needs to be seen &  be visible on page # 1 or # 2  in organic search for your key words and phrases for your business services in Google , Yahoo & Bing  ; if not you will loose potential business ..call us today for  consultations !

eMarketer is reporting that SEO = Search engine optimization budget allocations are expected to rise in the coming years as compared to other search marketing strategies.

With the slowing in the economy, customer acquisition is becoming more and more vital.  SEO becomes a more vital part of the overall marketing strategy.   SEO provides a long term strategy for increased consumer acquisition.

“Search Marketing Trends: Back to Basics” reports that SEO growth will grow from 17.7% to 20.3% while paid search will decline from 15.9% in 2009 to 11.3% in 2013.  When searching for information, consumers find more value in organic search results than pay per click (PPC) advertising. ”

SEO is  like a  public relations strategy; it will help to bring in top of mind awareness to your business brand & web site.  SEO gets them in the door, so you can build a relationship &  a dialogue and complete the sale .

SEO strategies execution TIPS .

 

When times are tough, it’s important  to maximize the return on your on line advertising. Whether you are using Google AdWords, banners, email campaigns, a dedicated landing page is the single most effective way to turn a click into a prospect.

When buying slows down, you need to focus more than ever on making sure that you are finding the prospects who are actually ready to buy and make sure that they are finding you on the search engines consistently .

optimize landing pages

A relevant landing page can easily double conversions versus sending clicks to the homepage, and testing your pages can increase conversions by 2 X more leads for every dollar you spend, something that’s sure to look good in tough times.

44% of clicks for B2B companies are directed to the homepage, not a special landing page..

Content will help in the  buying cycle

One great way to do this is to focus your offers on content that will appeal to someone who’s actually looking for a solution (versus thought-leadership and best-practices content, which can appeal to prospects who may one day have a need but are not currently looking to purchase your solutions ). Examples of this kind of content can include “Top 10 Questions to Ask a Potential Vendor”  , How To’s , white papers, buyers guides  and so on.

Appeal to the nervous buyer

A slow growth economy can mean more risk-averse buyers, which may lead to a tendency to go with “safe” solutions. This is fine for large established companies, but it means that newer companies need to do more than ever to reassure buyers and build trust.

Tactically, this means including in your web site case studies ,customer references, user reviews, expert opinions, awards, vertical customer references, relevant partnerships and other validation as part of your on line marketing.

The important role of search marketing ( SEO ) to reach The B-to-B Buyer !

The business audience is moving rapidly to the Web. A survey byWashingtonPost.com found that 77% of business decision-makers use the Web to find out about companies and new products and services that will help them solve their issues.

A study by Outsell Inc discovered that business end-users – buyers, decision-makers and specifiers – spend anywhere from 5 to 20+ hours a week searching for information; 79% of them rely on the Internet to fulfill their information needs.

And according to an ISM/Forrester survey 86% of respondents use the Internet to “shop around” for suppliers. (That term – “ shop around ” – illustrates what little control suppliers / service provider have in the buying cycle.)