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Archive for December, 2009

Link Between Blogs and Organic Search

Marketing guru, Seth Godin, very succinctly outlined the ubiquity of search marketing in a 2007 post titled, “Permission, Junk and Spam.” The general premise of Godin’s observation was that consumers were becoming less patient with interruption marketing and much more interested in embracing marketers that met them online with relevant products and services as the result of a proactive...

Posted by Andy Alagappan on December 30th, 2009

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The Organic Search Difference…SEO …

online marketers have largely embraced PPC (pay-per-click) as a part of their demand generation arsenal. But according to recent research ,organic search results in a 5.66 times higher conversion opportunity than that of paid search. The ultimate driver of organic search is unique, accessible, and high-quality content. And the easiest, most cost-effective way to create that content is through...

Posted by Andy Alagappan on December 30th, 2009

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local AD dollars are moving online FAST …

The Internet has now surpassed the print yellow pages and newspapers as the primary local resource for consumers looking for services. This is not to say that print newspapers and yellow pages don’t have meaningful usage anymore, but it’s clear where the momentum is. The Pew Internet and American Life study recently took a daily ‘snapshot’. Since 2002, the number of Internet users...

Posted by Andy Alagappan on December 30th, 2009

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What Is Pay Per Click / PPC ?

What Is Pay Per Click? Pay Per Click advertising builds on the HIGH DAILY USAGE of search engines such as GOOGLE to bring your message to prospects at exactly the time they are looking for you. Most Internet users are familiar with PPC ads – i.e., sponsored links – which appear to the top and right of natural search results. These ads are displayed when the user types a keyword search...

Posted by Andy Alagappan on December 17th, 2009

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SEO Role in the buying process : Be found,Engage & Convert

Prospects use search engines through out the buying cycle : Research a problem or technology need Understand the value of ROI for a specific solution Learn about a vendors reputation Discover new solution vendors I may not be aware of Find peer discussions or reviews of products Discover technology problems I wasn’t aware of Find white papers, case studies or success stories Find the price...

Posted by Andy Alagappan on December 4th, 2009