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Archive for December, 2009

B2B Marketing : BtoB magazine’s recent study ..

* Some 62% of B2B marketers said their primary goal would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention. * Online will constitute more than one-third (nearly 34%) of marketing budgets in 2009, B2B marketers said; that’s up from the nearly 27% cited for 2007. * Online areas that marketers plan to increase next year are website...

Posted by admin on December 4th, 2009

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Marketers Plan 2010 Increases in Social Media & SEO

Three-fourths of marketers are planning to increase their outreach to social media in 2010, while roughly half intend to up their efforts in each of the following: SEO, email marketing, and virtual events/environments, according to recent research by Unisfair. Other survey findings: * Lead generation and customer retention/engagement are the most critical objectives for marketers today, with...

Posted by admin on December 4th, 2009

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