Paid Search Has Been Recession-Proof
As the chart below indicates, during the last major
economic downturn which began in September of
2001, traditional ad spending fell 10 percent in the
overall US ad market according to AdAge. Paid Search
advertising grew more than 175 percent that year. And in
2002 as the economy made a slow but steady recovery,
traditional ad spending rose a modest 4 percent while
Paid Search grew an additional 210 percent.
US Paid Search Advertising Spending
Growth, 2001-2007
(% CHANGE)
Growth, 2001-2007
(% CHANGE)
2001 175.3%
2002 210.5%
2003 174.3%
2004 51.4%
2005 33.5%
2006 32.2%
2007 26.8%
Source: eMarketer, Jan. 2008
2002 210.5%
2003 174.3%
2004 51.4%
2005 33.5%
2006 32.2%
2007 26.8%
Source: eMarketer, Jan. 2008
