Posted on

B2B Marketing . Industrial Marketing Houston.

The industrial buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each of these stages, buyers engage in different behaviors and use a wide variety of information sources to locate suppliers and support their buying decisions. Although the industrial buy cycle has been around for as long as products have been bought and sold, the way purchasers go through the four stages has changed.

Continue reading “B2B Marketing . Industrial Marketing Houston.”

Posted on

B2B Marketing : BtoB magazine’s recent study ..

* Some 62% of B2B marketers said their primary goal would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention.
* Online will constitute more than one-third (nearly 34%) of marketing budgets in 2009, B2B marketers said; that’s up from the nearly 27% cited for 2007.
* Online areas that marketers plan to increase next year are website development (74% of marketers said so); email (70%); search engine marketing (64%); video (40%); webcasting (39%); banners (36%); sponsorships (30%); and social media (26%).
* Rating ad agency partners’ willingness and ability to adapt programs according to marketing goals, 54% of B2B marketers said “OK” and 41% said “excellent.”
* Rating trade-media partners’ willingness and ability to tailor programs to fit marketing goals, nearly 66% said “OK” and 28% said “excellent.”
* Nearly 20% of B2B marketers say they are using social media as part of the marketing mix: Among them, 40% use them for customer feedback, 31% for market research, 29% for advertising, 27% as a sales channel.