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Posts Tagged ‘B2B MARKETING’

B2B Marketing . Industrial B2B marketing Trends .

B2B Marketing . Industrial B2B marketing Trends . The Internet has completely transformed the relationship between buyers and sellers in the business-to-business (B2B) world. Today, any company that markets and sells to engineering, technical, industrial and manufacturing professionals must have a robust and effective online marketing strategy — not just a company Web site. Business...

Posted by admin on December 5th, 2010

Tags: B2B MARKETING, B2B Marketing Houston Texas, Industrial B2B marketing

B2B Marketing . Industrial Marketing Houston.

The industrial buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each of these stages, buyers engage in different behaviors and use a wide variety of information sources to locate suppliers and support their buying decisions. Although the industrial buy cycle has been around for as long as...

Posted by admin on October 28th, 2010

Tags: B2B MARKETING, B2B Marketing Houston, Industrial Marketing, Industrial Marketing Houston

B2B Marketing : BtoB magazine’s recent study ..

* Some 62% of B2B marketers said their primary goal would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention. * Online will constitute more than one-third (nearly 34%) of marketing budgets in 2009, B2B marketers said; that’s up from the nearly 27% cited for 2007. * Online areas that marketers plan to increase next year are website...

Posted by admin on December 4th, 2009

Tags: B2B MARKETING