AN EXPERIENCED WEB MARKETING FIRM

1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce web sites to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

3) Make arrangements to exchange coupons and do joint mailings with non-competing local businesses who serve the same clientele.

4) Write up a press release announcing your business news and updates etc and send it to local newspapers and local area chamber of commerce you service . Make sure your press releases shows your web site is listed clearly and it is a clickable link !

5) Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business. Promote your web site offline with such offers mentioned clearly in your web site .

6) Put up a professional properly coded web site and get it ranked in search engines. with a proven SEO Firm !Also , Blogs are very useful for many reasons & work a few social media sites such as ” linkedin ” ” twitter ” …etc . Update your web site & blog regularly , this is a must ! not an option !

7) Network, network, network ! Get into whatever groups are appropriate so people get to know you … Target your market(s) for cold/prospect/purchased calling. Networking @ such events such as chamber of commerce etc is far better than cold calling & most productive use of your time as well . go & Network, network, network !

BNI type networking groups is good for many people with local businesses – attend two meetings and see if it looks promising for you.

Know what differentiates you from the competition – what your product features to offer people. Connect with someone who can be a good source of referrals and visa versa – someone who is into markets you want to get into and visa versa.

Regards,

Andy Alagappan , COO Epromotionz

281.556.8319 ( cell : 281.570.5804 ….832-677-4620 )

www.andyalagappan.com
Proven Search Marketing Strategies ! & RESULTS !

It’s not about JUST BEING online, it’s about being FOUND online… if you just build IT ….No One Will Come !

Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter.

A solid web site design & navigation & usability captures your target market’s attention and makes it easy for them to understand what you do & engage with you .

Optimize your web site ( on going monthly process !! )- The easiest way to optimize your web site is to get PROVEN professional Search Engine Optimization (SEO) help, But , there are also steps you can take yourself.by Constantly Updating your content – Must Keep your web site fresh WITH TEXT CONTENT ! The best way to do this is to connect / link your web site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your web site. One great way to do this is by posting free articles and resources & testimonials every month in your web site.

Search engines love web sites that constantly refresh their text information.

If these steps are done correctly & monthly , you will be well on your way to gaining great on line exposure for your business brand for your key search phrases . A great on line web exposure means more qualified leads and clients and potential media attention!

According to the Forrester Research report ,display advertising is rebounding, after spending in the category dipped this year as recession-constrained marketers reallocated money to direct response media. But VanBoskirk says don’t count display advertising out. Including contextual listings and online video, the sector will grow at a CAGR of 17 percent to reach $17 billion by 2014.

The report says advertisers favor pay-per-click over impression-based display campaigns, with 58 percent going to PPC - and the trend is expected to continue. Rich media is also gaining traction, currently about one-third of display spend, rich media will grow to 45 percent by 2014 as marketers use more and pay a premium for rich media.

E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns being in vogue and to increased integration with social media sites.

According to the Forrester Research report , Social media campaigns are growing into an established part of the interactive ad mix as more companies embrace it — 64 percent of marketers already build social media applications and 22 percent more will by the end of 2009.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

So what’s causing the seismic shift in ad dollars from traditional media to interactive? The recession, consumer expectations of interactive and personalized brand relationships, declining print readership, maturation of the interactive ad industry as well as increases in social media use and mobile phones are all factors contributing to the shift.

The trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as was the case in years past, according to the Forrester Research report “US Interactive Marketing Forecast 2009 to 2014,” by Shar VanBoskirk.

“This cannibalization of traditional media will bring about a decline in overall advertising budgets & death to obsolete agencies.

She goes on to say that while ad budgets will decrease, marketing investments won’t, as any money saved by using cheaper interactive media will be put toward funding IT technology and staff, customer service and so on.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive pie. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $31 billion by 2014,” according to the report.

Natural organic search = SEO is the preferred option FOR GENERATIN QUALIFIED LEADS !

At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ?

Unless YOU are found within the first couple of pages of the search engine results [Top 20] and more preferably, within the top section of Page 1 [Top 10], the search visitors to your website are going to be very few and far between. And the sales and potential sales enquiries even less…..

All this sound familiar?

Good search positioning within the natural organic search results, should be the goal if you’re seeking long term, cost-effective website marketing and this can be achieved through carefully planned, search engine optimisation of your website. But , success with this SEO approach though does not happen overnight and requires understanding, patience and a time commitment on an ongoing monthly basis.

Once your web sites search position established , leads and business generated from natural search engine rankings are one of the best quality qualified leads as compared to other forms of advertising. And, among most market sectors, natural search engine /SEO listings tend to achieve far higher click through and conversion rates , resulting in an enhanced return on investment.

Visit us @ www.andyalagappan.com to get help & advise !

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.

1. Economic recovery? 47% of B2B marketers are optimistic that the economy will recover in 2009. The expectations of better days ahead will mean a change in marketing objectives and the strategies required to achieve them for 2010.
2. Search marketing is generating the bulk of B2B leads.
3. B2B is ahead of B2C in the adoption of social media.
4. Understanding the complex sale is paramount to success.

Forrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all advertising on the Web is currently related to search. To break it down even further, here’s where those search related dollars are going:

Paid Search Ads (PPC) – 51%
PPC Management Fees – 12%
Organic Optimization Fees – 11%
Other – 11%
Contextual Ads (PPC) – 10%
Paid Inclusion – 6%

Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC.)

68% of search engine users typically click on results on the first page and 92% of users do not click past the third page. [2007 JupiterResearch]

91% of all internet searches are conducted in Google, Yahoo or Bing (MSN).[2008 comScore]

73% of consumers use internet search engines on a regular basis to find products or services from a local business – more than any other type of media. [2008 Nielson/NetRatings]

Take away : your brand / web site needs to be seen &  be visible on page # 1 or # 2  in organic search for your key words and phrases for your business services in Google , Yahoo & Bing  ; if not you will loose potential business ..call us today for  consultations !

eMarketer is reporting that SEO = Search engine optimization budget allocations are expected to rise in the coming years as compared to other search marketing strategies.

With the slowing in the economy, customer acquisition is becoming more and more vital.  SEO becomes a more vital part of the overall marketing strategy.   SEO provides a long term strategy for increased consumer acquisition.

“Search Marketing Trends: Back to Basics” reports that SEO growth will grow from 17.7% to 20.3% while paid search will decline from 15.9% in 2009 to 11.3% in 2013.  When searching for information, consumers find more value in organic search results than pay per click (PPC) advertising. ”

SEO is  like a  public relations strategy; it will help to bring in top of mind awareness to your business brand & web site.  SEO gets them in the door, so you can build a relationship &  a dialogue and complete the sale .