When you visit a Web site, do you ever wish that you could find a particular piece of information quickly on that site without having to dig deeper into the site ?
Or, are you ever confused to find as to what product or service that the site selling?
In such moments, you realize the “critical info ” that this site is missing.
But as a potential customer, you know about it – don’t you?
Okay, now put the shoe on the other foot so you’re now the Web site owner.
What do your customers wish they could find on your Web site?
What types of product / service information are they looking for?
What products or services do you sell that are difficult to find immediately ?
Talk to your customers! Find out from them what they’re looking for!
Make sure you have many ways to navigate your site with a site map .
Group products together in several different ways. But YOU don’t know
how your customers think.
TIP : Take the time to pick up the phone and call a few of your best clients .
You won’t be sorry you did.