The important role of search marketing to reach The B-to-B Buyer

The important role of search marketing ( SEO ) to reach The B-to-B Buyer !

The business audience is moving rapidly to the Web. A survey byWashingtonPost.com found that 77% of business decision-makers use the Web to find out about companies and new products and services that will help them solve their issues.

A study by Outsell Inc discovered that business end-users – buyers, decision-makers and specifiers – spend anywhere from 5 to 20+ hours a week searching for information; 79% of them rely on the Internet to fulfill their information needs.

And according to an ISM/Forrester survey 86% of respondents use the Internet to “shop around” for suppliers. (That term – “ shop around ” – illustrates what little control suppliers / service provider have in the buying cycle.)

Posted by admin on April 28th, 2009

This entry was posted on Tuesday, April 28th, 2009 at 2:03 pm and is filed under Pay Per Click, SEO friendly web site design, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.