The important role of search marketing ( SEO ) to reach The B-to-B Buyer !

The business audience is moving rapidly to the Web. A survey byWashingtonPost.com found that 77% of business decision-makers use the Web to find out about companies and new products and services that will help them solve their issues.

A study by Outsell Inc discovered that business end-users – buyers, decision-makers and specifiers – spend anywhere from 5 to 20+ hours a week searching for information; 79% of them rely on the Internet to fulfill their information needs.

And according to an ISM/Forrester survey 86% of respondents use the Internet to “shop around” for suppliers. (That term – “ shop around ” – illustrates what little control suppliers / service provider have in the buying cycle.)

This entry was posted on Tuesday, April 28th, 2009 at 2:03 pm and is filed under PPC : pay per click, SEO : search engine optimisation, SEO friendly web site design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.