SEO Role in the buying process : Be found,Engage & Convert

Prospects use search engines through out the buying cycle :

Research a problem or technology need
Understand the value of ROI for a specific solution
Learn about a vendors reputation
Discover new solution vendors I may not be aware of
Find peer discussions or reviews of products
Discover technology problems I wasn’t aware of
Find white papers, case studies or success stories
Find the price of a specific product or service
Explore specific brands of technology products
Find information on a particular service or vendor
Find product reviews
Understand a product’s features or specifications

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