Search marketing is generating the bulk of B2B leads !

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.

1. Economic recovery? 47% of B2B marketers are optimistic that the economy will recover in 2009. The expectations of better days ahead will mean a change in marketing objectives and the strategies required to achieve them for 2010.
2. Search marketing is generating the bulk of B2B leads.
3. B2B is ahead of B2C in the adoption of social media.
4. Understanding the complex sale is paramount to success.

Posted by admin on September 28th, 2009

This entry was posted on Monday, September 28th, 2009 at 12:22 pm and is filed under Pay Per Click, SEO friendly web site design, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.