Marketing budgets are increasing for 2009 !
Marketing budgets are increasing
From a quick poll of over 1,200 advertisers and agency execs (B2B and B2C) at the Association of National Advertisers annual conference in October…
- 34% said they were increasing their current marketing budgets or making no changes in response to the downturn, while a third said they’d be doing some reallocation
- Nearly 40% plan to increase marketing budgets in 2009, with 26% planning increases greater than 10% and 13% planning increases between 1% and 10%. Again, only a third plan to cut on some aaspects , with the rest remaining flat.
“This is much more bullish than expected,” said ANA report . “There could be a feeling that the downturn is a sharp slide of shorter-term duration and the economy might start to bounce back in the second half of next year.” Or it might reflect savvy marketers seeking to capture greater market share by investing robustly in an economic downturn …as , I and many other RECENT REPORTS have recommended.
