Importance of web strategy in a slowing economy !
Given the projected slowdown , the US Federal government is investing $117 billion through tax rebates at a time when one would normally would be saving. Can( SMB’s ) businesses learn from this ? Absolutely!
For well-positioned companies, an economic recession should not initiate marketing rollbacks, but rather an aggressive increase in marketing spending to achieve superior business performance according to Penn State’s Smeal College of Business.
First of all ,You have to get your name out there and do it consistently . 24/7 Brand awareness is key, more so during a slowdown. A good web SEO & PPC strategy now will to help you accomplish more with less 24/7. This is what the small businesses are planning to do. Topping the list of technologies that the small businesses said they will most likely invest in next year are website design (53%), SEO (43%), and email marketing (41%).
Website design& resedign is like remodeling . Aside from a fresh coat of paint, you want an uncluttered look to make people comfortable while they shop. They should know who you are and what unique value proposition you offer. Your value should be easy to find, in logical places and customers should not have to go through hoops to find what they are seeking. Need to implement a web usability strategy !
SEO = search engine optimisation & PPC = pay per click is like taking that remodeled store and locating it on a busy intersection. The location conveys the name of the store and what you sell & attracts the right targeted clientele.
Email marketing is like having special promotions for special market segments. The message is different to these your various niche segments.
We believe this is how the small businesses expect to grow sales. Do you have a web strategy? call us !
survey source : Register.com
