updating web site content

When creating new or update content for your web site , you need to have a clear objective for your Web pages that you want to update . What action or actions do you want your web site visitor to take after they read your content?

When researching your target customer search inclinations , try and identify their interests and needs FIRST, instead of being always focused on your products and services objectives. Every Web page on your site should have an end user / target customer objective to be fulfilled . Sometimes you can get GOOD conversion / CALL TO ACTION improvement if you put “your objective” to the back. It does not always have to come first.

Stop for a minute / pause and then go back and consider meeting the visitor’s primary needs FIRST then offer them something of practical value to their problem or situation and provides a solution to their circumstances.