Mobile Marketing for Businesses

Mobile Marketing for Businesses

A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing strategy is evolving on how to reach as many people as possible in the shortest span of time. As there are about 70% mobile users turning to smartphones in order to surf the web the marketers are looking forward to expand their reach through this emerging channel.

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Why is Inbound marketing so popular?

Why is Inbound marketing so popular?

While outbound marketing techniques have been quite successful and are still being used by many companies, the new inbound marketing techniques are gaining momentum and are gaining a lot of popularity due to their cost effectiveness and successful results. The reason why people are finding the inbound marketing techniques to be so effective is because the whole strategy of inbound marketing focuses on the potential customers who are already searching for products and services which are offered by your company via useful relevant content at various stages of buying cycle.

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B2B and Industrial Marketing Strategies

B2B and Industrial Marketing Strategies

The intense competition among the increasing number of companies manufacturing similar line of products and providing similar services has led to the requirement of BOTH off line and now ON-LINE B2B and Industrial marketing strategies. With the ever increasing number of companies which are manufacturing the raw materials for a the bigger companies, these smaller companies need ON-LINE business to business marketing and ON-LINE industrial marketing strategies to tap into the vast market for their products and services.

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