According to a joint study conducted recently by Thomas registry and Google, specific company web sites are one of the primary places industrial B2B buyers go to when looking for products and services online.As a result, suppliers are increasingly seeing the critical role an effective web site can play in driving sales. According to the joint study, 97 percent of buyers who researched or compared products online took one or more actions either online or offline (Table ). However, there still remains a glaring disconnect between what buyers hope to find when they visit a potential supplier’s web site and what suppliers actually provide.