AN EXPERIENCED WEB MARKETING FIRM

Natural organic search = SEO is the preferred option FOR GENERATIN QUALIFIED LEADS !

At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ?

Unless YOU are found within the first couple of pages of the search engine results [Top 20] and more preferably, within the top section of Page 1 [Top 10], the search visitors to your website are going to be very few and far between. And the sales and potential sales enquiries even less…..

All this sound familiar?

Good search positioning within the natural organic search results, should be the goal if you’re seeking long term, cost-effective website marketing and this can be achieved through carefully planned, search engine optimisation of your website. But , success with this SEO approach though does not happen overnight and requires understanding, patience and a time commitment on an ongoing monthly basis.

Once your web sites search position established , leads and business generated from natural search engine rankings are one of the best quality qualified leads as compared to other forms of advertising. And, among most market sectors, natural search engine /SEO listings tend to achieve far higher click through and conversion rates , resulting in an enhanced return on investment.

Visit us @ www.andyalagappan.com to get help & advise !

IT Buyers are very specific and consistent in what they require from a white paper

– Top components of a great white paper (in rank order):
o Tight abstract – keep to the point
o Minimal marketing – I am still learning
o Technology use case studies – what is everybody else doing?
o Product information and specifications – gotta have it
o Technical Diagrams – show me how
o Downloadable PDF versus digital format – let me read it on my time, please• Half of IT buyers would describe the white papers they come across most
often as ‘the right length.’ But what is it?
– 86% say to keep white papers under 10 pages with, 50% wanting even shorter ones at under 5 pages.
(InformationWeek Business)

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.

1. Economic recovery? 47% of B2B marketers are optimistic that the economy will recover in 2009. The expectations of better days ahead will mean a change in marketing objectives and the strategies required to achieve them for 2010.
2. Search marketing is generating the bulk of B2B leads.
3. B2B is ahead of B2C in the adoption of social media.
4. Understanding the complex sale is paramount to success.

Forrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all advertising on the Web is currently related to search. To break it down even further, here’s where those search related dollars are going:

Paid Search Ads (PPC) – 51%
PPC Management Fees – 12%
Organic Optimization Fees – 11%
Other – 11%
Contextual Ads (PPC) – 10%
Paid Inclusion – 6%

Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC.)