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Archive for September, 2009

Natural organic search = SEO is the preferred option !

Natural organic search = SEO is the preferred option FOR GENERATIN QUALIFIED LEADS ! At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ? Unless YOU are found within the first couple of pages of the search engine results [Top 20] and more...

Posted by Andy Alagappan on September 28th, 2009

What Makes a Great white paper?

IT Buyers are very specific and consistent in what they require from a white paper – Top components of a great white paper (in rank order): o Tight abstract – keep to the point o Minimal marketing – I am still learning o Technology use case studies – what is everybody else doing? o Product information and specifications – gotta have it o Technical Diagrams – show me how o ...

Posted by Andy Alagappan on September 28th, 2009

Search marketing is generating the bulk of B2B leads !

The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever. 1. Economic recovery? 47% of B2B marketers are optimistic that...

Posted by Andy Alagappan on September 28th, 2009

SEO/SEM =39% of all online advertising spending

Forrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all advertising on the Web is currently related to search. To break it down even further, here’s where those search related dollars are going: Paid Search Ads (PPC) –...

Posted by Andy Alagappan on September 4th, 2009