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Archive for May, 2009

B2B Buyers Are Conducting Research & Comparison Phases Online

According to a joint study conducted recently by Thomas registry and Google, specific company web sites are one of the primary places industrial B2B buyers go to when looking for products and services online.As a result, suppliers are increasingly seeing the critical role an effective web site can play in driving sales. According to the joint study, 97 percent of buyers who researched or...

Posted by Andy Alagappan on May 31st, 2009

B2B marketers will be enhancing their WEB SITES in 2009.

The Web is becoming the hub of industrial marketing. Industrial marketers rely on their web sites to educate their customers, fill their sales pipeline and build brand loyalty,” according to SVM E BusinessSolutions’2009 Business Trends in Industrial Marketing Report. One key fact: 81% of industrial marketers will be enhancing their web sites in 2009.   Per SVM, the report results demonstrate...

Posted by Andy Alagappan on May 30th, 2009

Outlook 2009 :B2B marketing priorities & plans .

Results compiled from a recent survey of 36 tech marketing vendors.   Brand vs. Lead Generation – The IDC survey indicates that B2B marketers have ranked demand generation significantly higher than awareness building for marketing initiatives. In good times, IDC has found that the rankings of demand generation and awareness building are equal. The further that a marketing activity is...

Posted by Andy Alagappan on May 29th, 2009

implement organic search engine optimization !

More web pages of useful & relavent content = more relavent search engine traffic Here’s why: Adding pages to your site is like putting out extra nets to catch relavent prospects. Search engines see bigger web sites as more prestigious and reliable and useful. The more content you have, the more reasons you give other sites, particularly bloggers, to link to your site spontaneously, without...

Posted by Andy Alagappan on May 27th, 2009

TIPS to increase your web site $ALES Conversions !

TIPS to increase web site $ALES Conversions ! Create a list of things to check for a particular process related to your business’s topic. Eg: checklist for creating a web site, skin care survey. Create an ebook of text transcripts of a related recent event. It can be a seminar, speech, class, interview, etc. Publish dictionary of terms relating to your specific business industry or subject...

Posted by Andy Alagappan on May 19th, 2009