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Archive for April, 2009

The important role of search marketing to reach The B-to-B Buyer

The important role of search marketing ( SEO ) to reach The B-to-B Buyer ! The business audience is moving rapidly to the Web. A survey byWashingtonPost.com found that 77% of business decision-makers use the Web to find out about companies and new products and services that will help them solve their issues. A study by Outsell Inc discovered that business end-users – buyers, decision-makers...

Posted by Andy Alagappan on April 28th, 2009

low-cost nature of ongoing monthly search engine marketing.

Marketers may slow their marketing spending a bit, but they’re not turning away from search engine marketing ( SEO & PPC ), according to a new survey from SEMPO. Radar Research, Inc., which oversaw SEMPO’s survey research, projects that the pace should pick up. Search engine marketing (SEM) could reach $26.1 billion by 2013 – up significantly from $13.4 billion in 2008. I  think THE...

Posted by Andy Alagappan on April 17th, 2009

Ignoring ” social media marketing ” Won’t Make it Go Away

According to the Institute of Public Relation’s recent study, “An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice,” the new medium is impacting the PR & SEO profession: 88% of respondents believe blogs and social media have made communications more instantaneous because they encourage organizations to respond more quickly to criticism. 73% of...

Posted by Andy Alagappan on April 16th, 2009

businesses will continue to invest in key ON LINE marketing programs

Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year. A 2009 Marketing Outlook survey released today by StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email. Results show that more than half (51 percent) of the nearly 1,000 global business leaders polled plan to increase their...

Posted by Andy Alagappan on April 3rd, 2009

The importance & why you need SEO process : Part 2

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Posted by Andy Alagappan on April 2nd, 2009