Do key word research  periodically to watch for some topic areas that you think would be in high your target audience interest .

Then write some brand new, original / useful fresh, content based on:

1. Your main target audience’s interests.
2. Content that has a genuine value or “useful quality” for your prospects .

Try creating a series of 5 to 8  brand new articles, case studies ,tutorials, interviews, FAQs or whatever you feel would benefit your target prospects.

BUT Do not put all these articles online at once.

But begin to put each new article or page up (one per week for say 4 weeks.) It is good to pick a specific day of the week and add one new article each and every week consistently on that day.

Buy doing this more people finding your Web site, but also , what this does for improving the regularity of those serch engine spider visits. You are stepping up the quality of your content for your readers, but because of those fresh, original and engaging articles that you have written, you’re giving the search engines a variety of fresh  useful content to index.

Stop for a minute / pause and  then go back and consider meeting the visitor’s primary needs FIRST then offer them something of  practical value to their problem  or situation and provides a solution to their circumstances.