What Is A keyword?
A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
PPC 101 : For Your inbound web based Leads Generation .
What PPC : Pay Per Click Can Do For Your Leads Generation ?
Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser has to pay the publisher for every click that the advertisement would receive while it is being featured in the publisher’s website. One of the most common examples of the PPC model of marketing is Google Adwords, which charges the advertiser when the advertiser’s content or text ad is clicked by a customer. The search engine advertisement is the most popular form of the PPC advertising. The method of search engine PPC gains the popularity because the advertisement gets listed in search results through the process of SEO and hence the most relevant listings get displayed for the viewers to see.
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Why is Inbound marketing so popular?
Why is Inbound marketing so popular?
While outbound marketing techniques have been quite successful and are still being used by many companies, the new inbound marketing techniques are gaining momentum and are gaining a lot of popularity due to their cost effectiveness and successful results. The reason why people are finding the inbound marketing techniques to be so effective is because the whole strategy of inbound marketing focuses on the potential customers who are already searching for products and services which are offered by your company via useful relevant content at various stages of buying cycle.
How companies benefit by pay per Click (PPC) for lead generation ?
How companies benefit by pay per Click (PPC) for lead generation ?
By pay per click, search engines basically give different companies an option of being able to retain a high position on the search engine results.
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What Is Pay Per Click / PPC ?
What Is Pay Per Click?
Pay Per Click advertising builds on the HIGH DAILY USAGE of search engines such as GOOGLE to bring your message to prospects at exactly the time they are looking for you. Most Internet users are familiar with PPC ads – i.e., sponsored links – which appear to the top and right of natural search results.