Mobile Marketing for Businesses

A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing strategy is evolving on how to reach as many people as possible in the shortest span of time.

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B2B web site marketing Blog Tips

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great.

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.

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PPC 101 : For Your inbound web based Leads Generation .

What PPC : Pay Per Click Can Do For Your Leads Generation ?

Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser has to pay the publisher for every click that the advertisement would receive while it is being featured in the publisher’s website. One of the most common examples of the PPC model of marketing is Google Adwords, which charges the advertiser when the advertiser’s content or text ad is clicked by a customer. The search engine advertisement is the most popular form of the PPC advertising. The method of search engine PPC gains the popularity because the advertisement gets listed in search results through the process of SEO and hence the most relevant listings get displayed for the viewers to see.

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