PPC 101 : For Your inbound web based Leads Generation .

What PPC : Pay Per Click Can Do For Your Leads Generation ?

Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser has to pay the publisher for every click that the advertisement would receive while it is being featured in the publisher’s website. One of the most common examples of the PPC model of marketing is Google Adwords, which charges the advertiser when the advertiser’s content or text ad is clicked by a customer. The search engine advertisement is the most popular form of the PPC advertising. The method of search engine PPC gains the popularity because the advertisement gets listed in search results through the process of SEO and hence the most relevant listings get displayed for the viewers to see.

Continue reading “PPC 101 : For Your inbound web based Leads Generation .”

B2B Marketing . Industrial B2B marketing Trends .

B2B Marketing . Industrial B2B marketing Trends .

The Internet has completely transformed the relationship between buyers and sellers in the business-to-business (B2B) world. Today, any company that markets and sells to engineering, technical, industrial and manufacturing professionals must have a robust and effective online marketing strategy — not just a company Web site.

Continue reading “B2B Marketing . Industrial B2B marketing Trends .”