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Posts Tagged ‘houston interactive marketing agency’

B2B web site marketing Blog Tips

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords. FAQs – Multiple FAQ pages regarding different aspects...

Posted by Andy Alagappan on July 14th, 2013

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Are Twitter Followers Better Than Facebook Fans?

Twitter more likely to induce advocacy and future purchases . Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s...

Posted by Andy Alagappan on September 20th, 2010