Mobile Marketing for Businesses

A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing strategy is evolving on how to reach as many people as possible in the shortest span of time.

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PPC 101 : For Your inbound web based Leads Generation .

What PPC : Pay Per Click Can Do For Your Leads Generation ?

Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser has to pay the publisher for every click that the advertisement would receive while it is being featured in the publisher’s website. One of the most common examples of the PPC model of marketing is Google Adwords, which charges the advertiser when the advertiser’s content or text ad is clicked by a customer. The search engine advertisement is the most popular form of the PPC advertising. The method of search engine PPC gains the popularity because the advertisement gets listed in search results through the process of SEO and hence the most relevant listings get displayed for the viewers to see.

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B2B Marketing : Digital Marketing Trends: The Small Business Perspective

2011 Digital Marketing Trends: The Small Business Perspective

Most trend predictions offered by industry experts don’t take into account the perspective of small business owners, who don’t have the time, expertise or resources to keep up with marketing initiatives that might be expected from large corporations. Web visiblity set out to provide a reality check, offering the perspective of small businesses and what to expect — or not expect — from them in digital marketing in 2011.

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Benefits of Web site Videos in B2B Marketing

Top Reasons to Use brief 1 to 5 min Web site Videos in B2B Marketing :

Drives targeted web site traffic ( folks use youtube seach engine to find services )
Improves organic search results ranking
Increases the time spent on your site
Enhances the user experience / more interactive
Boosts leads conversion and ROI
Provides a 24/7 salesperson on line
Sets you apart from the competition
Encourages viral marketing of your brand
Increases online awareness of your company
Harnesses the power of online exposure
Makes your company look forward thinking
Helps you capitalize on the emergence of new rich media
Attracts New Business prospects from your landing pages

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