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Ignoring ” social media marketing ” Won’t Make it Go Away
88% of respondents believe blogs and social media have made communications more instantaneous because they encourage organizations to respond more quickly to criticism.
73% of respondents believed the emergence of blogs and social media had changed the way their organizations (or their client organizations) communicate.
More than 90% of respondents encourage the use of research to measure how blogs and social media are impacting their organizations, but only about one-third (39%) say their companies actually are conducting this measurement.
Posted by admin on April 16th, 2009
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