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Archive for March, 2011

Branding in B2B Industrial Marketing

Industrial Marketing is defined as commercial transactions between businesses. These transactions can be carried out between vendors and receiving parties. These transactions are carried out between wholesalers, retailers and other business enterprises. Many people do not understand the importance of branding in B2B industrial marketing . In earlier days branding wasn’t important as there was...

Posted by Andy Alagappan on March 28th, 2011

B2B Marketing : Digital Marketing Trends: The Small Business Perspective

2011 Digital Marketing Trends: The Small Business Perspective Most trend predictions offered by industry experts don’t take into account the perspective of small business owners, who don’t have the time, expertise or resources to keep up with marketing initiatives that might be expected from large corporations. Web visiblity set out to provide a reality check, offering the perspective of...

Posted by Andy Alagappan on March 6th, 2011

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