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Archive for October, 2010

B2B small industrial business Marketing

A survey conducted by Marketing Sherpa supports the finding that 34% of small industrial marketers will increase their marketing budgets, compared to 21% of large companies. According to AD-Ology Research, 52% of all small industrial business owners surveyed agree with the statement “You can gain market share by marketing while your competitors are cutting back.” Several studies reveal that...

Posted by Andy Alagappan on October 31st, 2010

B2B Marketing . Industrial Marketing Houston.

The industrial buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each of these stages, buyers engage in different behaviors and use a wide variety of information sources to locate suppliers and support their buying decisions. Although the industrial buy cycle has been around for as long as...

Posted by Andy Alagappan on October 28th, 2010

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SEO + SOCIAL MEDIA MARKETING = Increased Traffic to Web Site

Increased Quality Traffic to your Web Site Increased search engine visibility ON SEARCH ENGINES like Google & Bing effectively drives quality traffic to your web site from high growth web properties. Social media marketing, along with SEO process , can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic from more traffic...

Posted by Andy Alagappan on October 23rd, 2010

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