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Archive for September, 2010

Are Twitter Followers Better Than Facebook Fans?

Twitter more likely to induce advocacy and future purchases . Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s...

Posted by Andy Alagappan on September 20th, 2010